CellCorp, a Canadian MNE, is the designer, maker, and marketer of an increasingly popular Smartphone. After developing a strong market presence in its home market as well as the United States,...

Expanding operations from well-established Canada and United States into fast-growing, emerging markets poses many operational challenges. Presently, the matter of how best to price its product drives discussion given the different regulatory systems, income levels, and consumption patterns in Mexico and Brazil versus those in the United States and Canada.

Thus far, analysis indicates that CellCorp's phones must sell for a higher price in Mexico and Brazil than they presently do in the Canadian and American markets if the company is to hit its profit targets.