word limit should be 1500.
CCI22042018_2.pdf Sheet1 MGMT20143: Assessment 2 Marking Rubric WeightingFail-IIIFail-IIFail-IPassCreditDistinctionHigh Distinction Problem Identification: Entrepreneurial problem that needs solving and/or the reason the innovation is required is effectively explained 10%No explanation of the entrepreneurial problem and/or the reason the innovation is requiredVery limited explanation of the entrepreneurial problem and/or the reason the innovation is requiredPoor or limited explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.A very general explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.A credible explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.Very sound and succinct explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.Exemplary and succinct explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required. Benefits Generated: Persuasive argument of the benefits to be generated by the idea.10%No argument of the benefits to be generated by the idea.Very limited argument of the benefits to be generated by the idea.Poor or limited argument of the benefits to be generated by the idea.Rudimentary argument of the benefits to be generated by the idea.A credible argument of the benefits to be generated by the idea.Very sound and persuasive argument of the benefits to be generated by the idea.Exemplary and highly persuasive argument of the benefits to be generated by the idea. Proposed Business Model: Discussion of the proposed business model15%No explanation and discussion of the nine building blocks in the proposed business model.Very limited explanation and discussion of the nine building blocks in the proposed business model.Poor or limited explanation and discussion of the nine building blocks in the proposed business model.Rudimentary explanation and discussion of the nine building blocks in the proposed business model.A credible explanation and discussion of the nine building blocks in the proposed business model.Very good explanation and discussion of the nine building blocks in the proposed business model.Exemplary and detailed discussion of the nine building blocks in the proposed business model. Critical Success Factors: Critical success factors to be managed during execution of the idea15%No identification or discussion of the critical success factors to be managed during execution of the idea.Very limited identification or discussion of the critical success factors to be managed during execution of the idea.Poor or limited identification and discussion of any of the critical success factors to be managed during execution of the idea.Rudimentary identification and basic discussion of the critical success factors to be managed during execution of the idea.A credible identification and satisfactory discussion of the critical success factors to be managed during execution of the idea.Very good identification and detailed discussion of the critical success factors to be managed during execution of the idea.Exemplary identification and very detailed discussion of the critical success factors to be managed during execution of the idea. Evaluation of Feasibility: Evaluation of the feasibility of the idea10%No evaluation of the feasibility of the idea. No case made.Very limited evaluation of the feasibility of the idea. Significantly underwhelming.Poor or limited evaluation of the feasibility of the idea. Underwhelming.Very basic evaluation of the feasibility of the idea. Not compelling.A credible evaluation of the feasibility of the idea. Somewhat compelling.Very good detailed evaluation of the feasibility of the idea. Quite compelling.Exemplary and detailed evaluation of the feasibility of the idea. Very compelling. Quality of written submission: Quality of writing, grammar, APA referencing, following business report format.10%No assessment of tasks, no effort with business report format, frequent spelling and grammatical mistakes, very poor or no application of APA referencing format.Very limited assessment of tasks, very poor or limited effort with business report format, frequent spelling and grammatical mistakes, very poor application of APA referencing format.Poor or limited attempt to address the assessment tasks, poor or limited effort with business report format, frequent spelling and grammatical mistakes, poor application of APA referencing format..Submission covers the assessment tasks, general endeavour to follow business report format, perhaps some spelling and grammatical mistakes, and APA referencing generally correct.A credible business report, with reasonably good flow of ideas, follows the required format, minor or no spelling and grammatical mistakes, some errors in APA formatting.Very good business report, with sound flow of ideas, no spelling or grammatical mistakes, follows required format, and is generally accurate in application of APA referencing format.An exceptionally well-written business report, good flow of ideas, no spelling or grammatical mistakes, presented in the required format, and accurate use of APA referencing format. Contribution to the team: Individual students has demonstrated they worked productively in the team, including brainstorming with others to generate a viable set of ideas and to solve problems collaboratively.10%No team and/or collaborative skills demonstrated.Very poor team and/or collaborative skills demonstrated.Poor team and/or collaborative skills demonstrated.Satisfactory team and collaboration skills demonstrated.Good team and collaborative skills demonstrated.Very good team and collaborative skills demonstrated, including an ability to identify good ideas by working with others.Superior team and collaborative skills demonstrated, including an ability to identify good ideas and solve difficult problems by working with others. Achieving group consensus: Individual student has helped the group reach consensus on the most viable idea to take forward for Assessment 3.10%No evidence of any effort by the individual student to work toward group consensus.Very little evidence of any effort by the individual student to work toward group consensus.Little evidence of any constructive effort by the individual student to work toward group consensus.Satisfactory effort was provided by the individual student to work toward group consensus.The individual student has provided constructive input to help the group reach consensus on the most viable idea to take forward.Very strong evidence that the individual student has been instrumental in helping the group reach consensus on the most viable idea to take forward.Substantial evidence that the individual student has used a variety of approaches that have helped the group reach consensus on the most viable idea to take forward for Assessment 3. Portfolio of materials: Evidence that the individual student has been proactive in contributing to the development of the portfolio of materials for the pitch in Assessment 3.10%The individual student has been absent from most discussions pertaining to development of materials for the pitch in Assessment 3.The individual student has not provided any effort to development of the portfolio of materials for the pitch in Assessment 3.The individual student has not provided any meaningful effort to develop the portfolio of materials for the pitch in Assessment 3.The individual student has provided satisfactory effort to development of the portfolio of materials for the pitch in Assessment 3.The individual student has been reasonably proactive in contributing to development of the portfolio of materials for the pitch in Assessment 3.Very strong evidence that the individual student has proactively contributed to development of the portfolio of materials for the pitch in Assessment 3.Substantial evidence that the individual student has proactively contributed to development of materials for the pitch in Assessment 3. Assessment 2 Idea Generation and Business Model Development 30% of unit assessment Individual submission Due Monday 13 May 2019 at 5:00PM AEST Task Description: The objective of this individual assessment submission is to learn how to develop your own business idea, complemented by research and observational insights that detail why the need is compelling. Please submit a 1500-word business report of your idea, a detailed business model (BM) canvas, discussion of the interrelationships among the BM components that are essential to success, critical risks and assumptions, and overall feasibility. The business model canvas must be discussed in the report and included as an appendix. The assessment criteria are detailed below. Length: 1500-words Format: Business Report Business Model Canvas format: From Osterwalder & Pigneur (2010) Assessment Due Date: Week 8 Monday (6 May 2019) 5:00 PM AEST Referencing Style: American Psychological Association (APA) Submission Instructions: Please submit online via Moodle Return Date to Students: Week 10 Monday (20 May 2019) Results and marker comments will be available in Moodle through Feedback Studio. Please click on the blue Pencil to access feedback. Weighting: 30% Assessment Criteria: 1. Effective explanation of the customer/market problem that needs solving and/or the reason the innovation is required. (15%) 2. Persuasive argument of the customer/client benefits to be generated by the idea (10%) 3. Discussion of the proposed business model (15%) 4. Identification and discussion of the key interrelationships in the BM that will support success of the idea (10%) 5. Critical success factors to be managed during execution of the idea (15%) 6. Identification of critical risks and assumptions (10%) 7. Evaluation of the overall feasibility of the idea (15%) 8. Quality of written submission, minimum 6 peer-reviewed journals, and APA referencing format (10%). Learning Outcomes Assessed: · Investigate cases of disruptive innovation in different business and social contexts by applying lean entrepreneurship principles · Develop ideas using conceptualisation frameworks, innovation personas and horizon thinking in different business and social contexts · Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic Graduate Attributes: · Knowledge · Communication · Cognitive, technical and creative skills · Research · Self-management · Ethical and Professional Responsibility · Leadership