Assignment: Briefs Category Analysis Brief Here’s what you’ll do Apply the techniques you acquired in Week 2. You will: l Perform and report a market analysis (product/category). l Pick your product...

Category Analysis Brief Assignment.pdf


Assignment: Briefs Category Analysis Brief Here’s what you’ll do Apply the techniques you acquired in Week 2. You will: l Perform and report a market analysis (product/category). l Pick your product or services category using the Market Analysis Brief Topics List handout on D2L as an imaginative guide. l Create a table to report your analysis. l Use good craftsmanship in your table’s design and execution. Here’s what you’ll write l Briefly describe your product service. (one or two sentences) l Describe a Target Consumer Profile for your product/service: 1. Demographic profile (three characteristics) (three bullet points) 2. Purchase Motivation (two motivations) (two bullet points) Create your table l Three competitors plus your company’s product/service. (Column A) l Three attributes to assess the competitive set. (Columns B, C & D) l You may choose any evaluative scale you want for each attribute. (Cells) l Write Recommendation to explain your analysis. Discuss one or two key cells that are important, predictive, or explanatory. l You may use any source for your data including making it up. Data must be plausible and support your analysis. l Use formatting: o Font type o Type height o White space: Row height, spacing, flush left indenting, centering data o Bolding labels Assignment: Briefs Page length Two pages Your brief may be up to two pages long. While this brief writing assignment is designed to mimic business brief writing, it has a second objective: to demonstrate the scope and depth of the knowledge you gained in this course. Thus, this brief exceeds the one-page business brief standard. Submitting Upload your paper to D2L Submissions. Microsoft Word - Product-Service Category Brief topics list.docx Product/Service Category Brief Assignment Topics List Instructions 1. Think of the things you enjoy doing, i.e., hobbies. 2. Scan this list and pick your topic. 3. You must select an item from this list. You’ll find that doing an analysis and writing a report on something that you have interest in and in-depth knowledge of is enjoyable and easy. l Professional hockey teams l Drum manufacturers l Vacation travel destinations l Bicycles for competitive cyclists l Men's business shoe manufacturers l Places to party with friends l Big 10 Football Teams l Piano composers l Big East Basketball Teams l Places to enjoy time with your family l New Chicagoland restaurants l Big East Women's Tennis Teams l Chicagoland tennis courts l Fine dining restaurants l Places to play hockey in Chicagoland l Bride-to-be webpages l Chicagoland Concert Venues l Shopping web pages l Cat food l Dog food l Healthy Grocery Stores l Shopping web pages l Chicagoland Golf Courses l Exercise Equipment Manufacturers l Places to go dancing in Chicagoland l Chicagoland pizza restaurants l Popular novelists l Women's business shoe designers l Chicagoland recreation venues l Chicagoland restaurants l Chicagoland sport or entertainment venues l Places to go river rafting l Sky diving equipment manufacturers l Classic movie directors l Automobile manufacturers l International soccer teams l Bowling alleys in Chicagoland l Chicagoland tennis facilities l Chicagoland wedding reception venues l Popular television shows (You pick genera) l DePaul Fraternities l DePaul Sororities l Children's videos l College or professional sport dance teams l Professional Hockey Teams l Weight Training equipment manufacturers l College soccer teams l Composers of piano music l Places to bike in Chicagoland l Ski slopes good for snowboarding l Popular Authors l Video games l DePaul/LPC Bar/Pubs l Places to swim in Chicagoland l Family fun recreation venues l Women's college lacrosse teams l Resistance training equipment manufacturers l Flippers (scuba diving) l History authors l Sailboat manufacturers l Infant clothing designers/manufacturers l Mangos varieties l Movie directors l Musical performance groups l New food products l Places to hike l Places to wager on sports l Popular novelists l Popular TV Shows l Powerboat manufacturers l Professional magicians l Recent motion pictures l Running Shoes l Scrapbook accessory companies l Ski resorts l Sport teams competing in a conference l Statistical models/tests l Top places/routes for motorcycle riding l Useful organization devices (like Container Store) l Wedding magazines l Wine Regions l Woodworking tool manufacturers l Young, male pop-singers like Justin Bieber l Healthy Grocery Stores