CASEANALYSIS 1 (Internet Case) See the red below to determine the precise assignment. In an internet case, I ask you to do your own research on a current problem/issue. The other format, used for the...

CASEANALYSIS 1
(Internet Case)

See the red below to determine the precise assignment.

I have been using some form of the "car case" for a few reasons...one, everyone knows a little something about cars, from personal experience (usually). At the same time, taking time to try and understand the industry from a strategic analysis point of view is often eye-opening.

Below are some articles on companies in the automobile industry. You may use anything as an additional source off the web,-- I expect you will. You will need to keep a "references section" that shows where you got your information.
(This can be a compilation of weblinks. Please remember I can search the web to find plagiarism on your paper with great ease, and it goes through TurnItIn.) Thus, you can cite material, but you need to cite when it is not your own thinking.IF you are putting word for word facts or materials from another source, and you do not have quotation marks around it, that is plagiarism.

As we are only beginning Chapter 3, you may wonder what you can bring to the table at this point. One of the "lessons learned" from an internet case is a sense of the complexity of these issues. I do not ask you to stress any particular point, YOU will choose the "main problem." Some examples of "main problems" may be legacy costs, providing profitable new models, meeting government regulations, having competent leadership, competing with rivals...... I want you to use your experience, your interest, and information from the web to discuss GM's strategic issues in2021
. I like "internet cases" because a finance type may focus on learning more about who and where the money is; a marketing type might focus on customer segments; a management type might be interested in a crisis in leadership. THAT IS OK on this assignment.

google finance(Links to an external site.)

yahoo finance(Links to an external site.)

Just type in the name of a car company, and work from there (i.e., click on main competitors, add variables to the chart, or extend it...for instance, here is GM over 5 years compared to the S&P...you might be seeing the rollercoaster of GM is not worth it (in dark blue)

(Links to an external site.)

Questions to think about:

Who are auto companies' non-stockholder stakeholders? How do companies have to accommodate employees' needs (see ratings and lawsuits), environmental organizations, suppliers and customers (e.g. dealerships).

What should GM do now?Do different companies have different options for the future, and why do you think so?

You will need to learn more on your own from GM (see news at google, read GM's site. searchetc) quick examples: GMrecalls historical controversy(Links to an external site.)

Background on automobile industry: (some parts are free, some proprietary, so you have to surf.)

In recent years, people have thought that the US car companies began their downhill slide in 2008 due to the recession. If you do not know who the "Big 3" are, and you were not aware that things were going downhill since the 1980s, read this1990 New York Times article(Links to an external site.).

Plunkett(Links to an external site.)
Ward's auto(Links to an external site.)

FOR Fun:North American auto show...(Links to an external site.)
concept cars?

Some of the companies out there:

http://www.gm.com/(Links to an external site.)

http://www.ford.com/(Links to an external site.)

http://www.hyundaiusa.com/(Links to an external site.)

http://www.fiat.co.uk/(Links to an external site.)

https://www.toyota.com(Links to an external site.)

http://www.honda.com/(Links to an external site.)

http://www.tatamotors.com/(Links to an external site.)

Entrants?... - who has the largest car sales in
India(Links to an external site.)? How about Africa?Chery(Links to an external site.)

CASE ANALYSIS ONE ASSIGNMENT

SO, using GM, and surfing for 1-3 hours, write on the below questions.
1. FIRST: Provide a quick table (can almost pull of f a website, you can pass this part out among yourselves if you like)

Top 5 automobile firms in the world by revenue. If your source document does not put GM in that group, please add GM: Give me one list using Revenues (Sales) to generate the list, then also give the Net Income, and Market Capitalization of each firm. This task is strongly related to Chapter 1 review.

2. THEN, cover the below
(FROM THE CONTENT SECTION, on how to write a case analysis, do the following, PLUS, make sure you do the overall Net Income/Sales/Market Cap table of the top 5 firms)

(1) Brief diagnosis or problem definition
(about one paragraph, at most one page).What is the most important problem or set of problems facing the company? What area(s) is(are) the problem(s) in? Why is it important to solve?

(2) Analysis of the problem
(about1-2 pages).What caused the problem? What evidence or analysis supports your interpretation (yes, this means you should look at financial data if available to support your case)? How does the problem connect with other areas of the company or other businesses? Please make sure that you do not recommend something that is already happening or already failing -- e.g., do not say that GM should do an electric vehicle if they are already pursuing the Volt... instead comment on their Volt/Bolt strategy. :)

(3) Recommendations
(about 1-2 pages).What course of action do you suggest?
Be specific


.
How does your solution follow from your problem analysis? How will your plan eliminate the problem? How will it be implemented?
Include an action plan


.
How much will your plan cost? Is it feasible? How will it be financed? What are the risks of your plan? What can go wrong?
Include a risk analysis


.
How will other actors (competitors, unions, employees, governments, suppliers, etc.) react to your plan?