Case Study_Ass 01_BUS303 Ref: Mike Peng, Klaus Meyer XXXXXXXXXXInternational Business, 3rd Edition, Cengage Publication Australia.

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Academic writing
Introduction
Xiaomi is one of the most well-known brands in the world of mobile phones at present and it came into existence in the year 2010. This particular assignment will be based on the case study provided. Furthermore, this essay will also identify one of the business in terms of the company and then based on the profile of the firm, one country will be suggested where this company can experience a huge amount of profit after expanding. The business that is identified from the case study is “Smartphone business”.
Body
Business that is identified in the case study
The business that is identified for this particular organisation is the business of the Smartphones. The main competitors of Xiaomi are Apple, Samsung, LG, Lenovo, Sony, Nokia, etc. As the world is becoming quite digital day by day so the business of smartphone can be regarded as quite profitable if a smartphone company can cater the needs of the people properly.
The country where the business will be expanded
The company can use the innovative business model that is introduced by the owner Lei Jun that will be reducing the costs of the consumers in the international market. It is needless to say that the international market has become extremely attractive to most of the firm because of the opportunities for reducing the costs and optimizing the profits. The country in which Xiaomi will expand in Russia as this particular country is regarded as quite attractive. The ownership of the smartphone is assumed to be highest in the Russia and so it demands for the mobile phones. However, it is assumed that during this pandemic the business of smartphones have enhanced to a great extent. The local consumers at present are headed online toward for finding attractive deals on the smartphones, and so Xiaomi must tie with their consumers with the contracts for several years with attractive promotions during the period of instability. However, this company will have cut-throat competition with the market leader in Russia namely...