CASE STUDY - The Do Salon - The Do Salon in St Kilda provides premium hair and beauty services for women and men across Melbourne's inner-south. Their friendly team is ready to discuss various style...

CASE STUDY - The Do Salon - The Do Salon in St Kilda provides premium hair and beauty services for women and men across Melbourne's inner-south. Their friendly team is ready to discuss various style needs. The Do Salon only use the finest hair products from quality brands. If you're after rainbow or bold colouring, their team of stylists have trained with the masters of bold colour at Evo. This means hashtag-worthy hair using only the finest products. They can also provide the best advice to help you maintain your colour and style once you get home. The Do Salon also stocks the highest quality straightening irons and curling wands from the Cloud Nine range. Their expert Melbourne hairdressers can show you through the range and make recommendations based on what works best for your look. The Do Salon prides them on working with their clients to understand their individual needs and lifestyle. Whether you're coming in for a cut, blow wave, colour or treatment, our hair stylists will ensure you leave looking and feeling your best. Adapted from: The Do Salon (2018) "A dynamic hair salon". Available from: [Accessed on 30 October 2019] Question Please answer the following question based on the case study above Develop a service blueprint for a full hair care / treatment service for The Do Salon. Construct a service quality matrix for The Do Salon. List and discuss in detail the basic characteristics of the service development process. Your answer must be related to the case study above.