Case Study Sampling for Potential Growth Areas Infinity Auto Insurance is looking to expand their customer base starting with large metropolitan areas across the United States. Because the Latino/...

Case Study

Sampling for Potential Growth Areas

Infinity Auto Insurance is looking to expand their customer base starting with large metropolitan areas across the United States. Because the Latino/ Hispanic population is the largest growing population in the United States, Infinity Auto Insurance wishes to better understand this market segment and expand its advertising campaigns to include this population. They have decided to concentrate their strategic efforts to large metropolitan areas in four different states: California, Arizona, Texas, and Florida. For the initial study, they sampled 200 people in Los Angeles, California.