Case Study – Personal Trainer
Personal Trainer, Inc.
Fact-Finding Summary
Daily cash receipts are deposited in a local bank and credited to the corporate Personal Trainer account. The BumbleBee program produces a daily activity report with a listing of all sales transactions. At the end of the month, the local manager uses BumbleBee to transmit an accounts receivable summary to the Personal Trainer headquarters in Chicago, where member statements are prepared and mailed. Members mail their payments to the Personal Trainer headquarters, where the payment is applied to the member account.
If Susan wants to conduct a survey of current or prospective members to obtain their input, what type of sampling should she use? Why?
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