Case study: Monopoly pharmaceuticals versus generic pharmaceuticals: The pharmaceutical industry relies on patents more than most: successful pharmaceuticals require significant prior investment in...

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Case study: Monopoly pharmaceuticals versus generic pharmaceuticals:


The pharmaceutical industry relies on patents more than most: successful pharmaceuticals require significant prior investment in research and development (R&D), yet competitors can cheaply copy them once they are on the market. The patent system restricts such free riding giving patentees a period of market exclusivity. It allows a reward for past investments and, more importantly, provides incentives for continued innovation.


Patents also have negative effects. They may increase prices – and so restrict supply – by more than the amount required to provide the necessary incentives to innovate. These negative features are important because they impact on human health. And though innovators seeking to patent must disclose considerable information about their inventions - thus providing a platform to others for further innovation - patents can also restrict further innovation by increasing legal risks and constraining competition in follow-on innovation.


Thus, the question of how much patent protection to offer is crucial. Pharmaceutical patent rights that run for too long or that are defined too expansively will deprive people of drugs because purchasers, including Governments, cannot afford them. They can also constrain follow on innovation: too weak a patent system means patients will suffer because the industry has inadequate incentives to develop new drugs.


(Source: Harris, T., Nicol, D., Gruen, N. 2013
Pharmaceutical Patents Review Report,
Canberra.)


Given the scenario, it’s crucial that that when a pharmaceutical firm discovers a new drug, patent laws must give them a monopoly on the sale of that drug. However, since this can restrict the market availability of that medicine, the patent must not be too long. Once the patent runs out, the medicine can be made and sold by any other competing firms. At that time the market switches from monopolistic to being competitive. Given this structure of pharmaceuticals, answer the following two questions:



Question 1: Total 10 points


a) Explain how the innovating pharmaceutical firm gains monopoly under the patent laws.


b) How should the price be determined by the monopoly pharmaceutical during the life of the patent? Justify your answer with appropriate diagram/s.


c) Who are the winners and who are the losers under this market structure?




Question 2: Total 10 points


a) Explain why the generic pharmaceutical is competitive.


b) How should the price of the medicine be determined when the patent runs out? Justify your answer with appropriate diagram/s.


c) Who are the winners and who are the losers under this market structure?


Case study: Monopoly pharmaceuticals versus generic pharmaceuticals:


The pharmaceutical industry relies on patents more than most: successful pharmaceuticals require significant prior investment in research and development (R&D), yet competitors can cheaply copy them once they are on the market. The patent system restricts such free riding giving patentees a period of market exclusivity. It allows a reward for past investments and, more importantly, provides incentives for continued innovation.


Patents also have negative effects. They may increase prices – and so restrict supply – by more than the amount required to provide the necessary incentives to innovate. These negative features are important because they impact on human health. And though innovators seeking to patent must disclose considerable information about their inventions - thus providing a platform to others for further innovation - patents can also restrict further innovation by increasing legal risks and constraining competition in follow-on innovation.


Thus, the question of how much patent protection to offer is crucial. Pharmaceutical patent rights that run for too long or that are defined too expansively will deprive people of drugs because purchasers, including Governments, cannot afford them. They can also constrain follow on innovation: too weak a patent system means patients will suffer because the industry has inadequate incentives to develop new drugs.


(Source: Harris, T., Nicol, D., Gruen, N. 2013
Pharmaceutical Patents Review Report,
Canberra.)


Given the scenario, it’s crucial that that when a pharmaceutical firm discovers a new drug, patent laws must give them a monopoly on the sale of that drug. However, since this can restrict the market availability of that medicine, the patent must not be too long. Once the patent runs out, the medicine can be made and sold by any other competing firms. At that time the market switches from monopolistic to being competitive. Given this structure of pharmaceuticals, answer the following two questions:



Question 1: Total 10 points


a) Explain how the innovating pharmaceutical firm gains monopoly under the patent laws.


b) How should the price be determined by the monopoly pharmaceutical during the life of the patent? Justify your answer with appropriate diagram/s.


c) Who are the winners and who are the losers under this market structure?




Question 2: Total 10 points


a) Explain why the generic pharmaceutical is competitive.


b) How should the price of the medicine be determined when the patent runs out? Justify your answer with appropriate diagram/s.


c) Who are the winners and who are the losers under this market structure?


Case study: Monopoly pharmaceuticals versus generic pharmaceuticals:


The pharmaceutical industry relies on patents more than most: successful pharmaceuticals require significant prior investment in research and development (R&D), yet competitors can cheaply copy them once they are on the market. The patent system restricts such free riding giving patentees a period of market exclusivity. It allows a reward for past investments and, more importantly, provides incentives for continued innovation.


Patents also have negative effects. They may increase prices – and so restrict supply – by more than the amount required to provide the necessary incentives to innovate. These negative features are important because they impact on human health. And though innovators seeking to patent must disclose considerable information about their inventions - thus providing a platform to others for further innovation - patents can also restrict further innovation by increasing legal risks and constraining competition in follow-on innovation.


Thus, the question of how much patent protection to offer is crucial. Pharmaceutical patent rights that run for too long or that are defined too expansively will deprive people of drugs because purchasers, including Governments, cannot afford them. They can also constrain follow on innovation: too weak a patent system means patients will suffer because the industry has inadequate incentives to develop new drugs.


(Source: Harris, T., Nicol, D., Gruen, N. 2013
Pharmaceutical Patents Review Report,
Canberra.)


Given the scenario, it’s crucial that that when a pharmaceutical firm discovers a new drug, patent laws must give them a monopoly on the sale of that drug. However, since this can restrict the market availability of that medicine, the patent must not be too long. Once the patent runs out, the medicine can be made and sold by any other competing firms. At that time the market switches from monopolistic to being competitive. Given this structure of pharmaceuticals, answer the following two questions:



Question 1: Total 10 points


a) Explain how the innovating pharmaceutical firm gains monopoly under the patent laws.


b) How should the price be determined by the monopoly pharmaceutical during the life of the patent? Justify your answer with appropriate diagram/s.


c) Who are the winners and who are the losers under this market structure?




Question 2: Total 10 points


a) Explain why the generic pharmaceutical is competitive.


b) How should the price of the medicine be determined when the patent runs out? Justify your answer with appropriate diagram/s.


c) Who are the winners and who are the losers under this market structure?


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Answered Same DayApr 27, 2021

Answer To: Case study: Monopoly pharmaceuticals versus generic pharmaceuticals: The pharmaceutical industry...

Tanaya answered on Apr 28 2021
148 Votes
Running Head: CASE STUDY        1
CASE STUDY        7
MACRO ECONOMICS
CASE STUDY: MONOPOLY PHARMACEUTICALS VERSUS GENERIC PHARMACEUTICALS
Table of Contents
Introduction    3
Q1.    3
a.    3
b.    3
c.    4
Q2.    5
a.    5
b.    5
c.    7
Conclusion    7
References    8
Int
roduction
The patented rights and the regulation of the prices are determined through certain regulatory as well as legal policies. This includes a systematic analysis of the various determinants before the launching of the drugs. The prices of the drugs are controlled so that the rapid entry of the product in the market can be discouraged preventing the mixing of the patents.
Q1.
a.
It is well known that the high-priced drugs have gained a monopoly over the prescribed drug supplies. This monopoly power leads to the granting of patents for pharmaceutical companies for specific drugs. Once the pharmaceutical companies gain the monopoly of the prescribed drugs, the drug makers have the power of monopoly for 12 to 13 years. This also highlights that they have the power to charge for the drugs as much they want to. Moreover, most of the drug makers choose the price based on their industry profits (Lanjouw, 2005). These profits are much higher than most of the other sectors.
When a pharmaceutical company raises its prices, it generates a competition in between the patented drugs, which are used for the treatments of the same ailments. However, this competition does not lay impact on the high prices of these patented drugs. Another aspect of these patented drugs produced by the pharmaceutical companies can stretch their monopoly of the prices to 20 years. This can be done by changing the drug packaging and the administration methods without the change in the composition of the drug.
b.
The prices of patented drugs are an ongoing process. There are a series of steps by which the patented drugs that can be charged based on the regulation of the Patent Act. Once the patentees submit the file price, the information related to the sales and the price with the drug products needs to be filed. It also includes the dosage information with the consultation with PMPRB. This the board that reviews the prices of the patented products (Campbell & Kalo, 2018).
The board will pre-approve the prices with the issuing of Advanced Ruling Certificate. This is followed by the scientific review of the regulatory process by the Human Drug Advisories. This helps in improving the patented drug...
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