Case Study Exploring New Marketing Strategies Infinity Property and Casualty Corporation (Infinity Auto Insurance) headquartered in Birmingham, Alabama provides personal automobile insurance with a...

Case Study

Exploring New Marketing Strategies

Infinity Property and Casualty Corporation (Infinity Auto Insurance) headquartered in Birmingham, Alabama provides personal automobile insurance with a concentration on nonstandard auto insurance. Nonstandard insurance serves individuals unable to obtain coverage through standard insurance companies, which can be due to a driving record with accidents and/or tickets, prior DUI, the driver’s age, vehicle type, etc. Infinity Auto Insurance’s products include personal automobile insurance for individuals, commercial vehicle insurance for businesses and classic collector insurance for individuals with classic and antique automobiles. Infinity Auto Insurance distributes its products primarily through independent agencies and brokers. Infinity Auto Insurance, a top-performing Infinity brand, provides nonstandard car insurance through more than 12,500 independent agents. Infinity Auto Insurance utilizes Internet-based software applications to provide many of its agents with real-time underwriting, claims and policy information. The Company is licensed to write insurance in all 50 states and the District of Columbia. The company traces its roots back to 1955 doing business as Dixie Insurance company, later known as The Infinity Group. In 1991, Pennsylvania Company (American Premier Underwriters) purchases The Infinity Group. American Premier Underwriters, Inc. and the American Financial Corporation merge and become the American Financial Group (AFG) in 1995. The company was officially founded in 2002 when AFG transferred all common stock of Infinity and its sister companies to IPCC. In 2003, IPCC was listed on the NASDAQ as a registered public holding.