Case Study Customizing a Meaningful Report for Infinity Auto Insurance Roughly 2.1 Million Hispanics live in Houston, Texas. Infinity Auto Insurance has asked you to help them create a market research...

Case Study

Customizing a Meaningful Report for Infinity Auto Insurance

Roughly 2.1 Million Hispanics live in Houston, Texas. Infinity Auto Insurance has asked you to help them create a market research survey for the Houston, Texas area. The Infinity marketing group wants to better understand the Hispanic automobile insurance market in this large metropolitan area. Infinity Auto Insurance has decided that a telephone survey would reach their target population (less acculturated Hispanics) better than any other data collection method. To get a representative sample, Infinity Auto Insurance has decided that 500 respondents would be sufficient to draw some conclusions. Infinity Auto Insurance wants to better understand some of the following information; what percentage of Hispanics are insured, what companies are Hispanics insured with, how willing are Hispanics to buy or switch insurance companies, etc. Finally, Infinity Auto Insurance would like to know what attributes keep Hispanics buying auto insurance in the Houston area.