Case Study- Apple Respond to the four writing prompts below. Your responses must include at least three academic/scholarly sources. 1. Create a case study summary about the company Apple, including a...

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Case study summary:
Apple Inc.is among the largest and most prominent electronic brands in the world. A large
number of consumers trusts Apple, since it offers high quality products that are quite
recognizable. Besides a large consumer base, Apple is privileged to have a solid revenue growth
and high investment returns. In other words, Apple is very competitive and most of its rivals are
still struggling to keep up with the pace. Apple started as a normal traditional company that
offered basic electronic products. However, the company has developed into the world’s most
innovative and successful company. Apple offers a wide range of healthy IT brands, including
electronic products such as tablets, smart phones, television sets, and music players. In addition,
the company has established an exceptional business model that helps design software and
operating system for its devices. Apple Inc is focused in design and development of laptops,
personal computers and several other software products. The main products of Apple Inc are
iMac, iPod, iPhone and latest advancement to all these products are available on timely basis.
Apple Inc is innovating several new products and has encountered several ups and down now
and then. But still Apple has emerged as the leader in the Information Technology industry. The
emergence of new competitors from the Asian continent and with newer products offering the
same kind of facilities as given by Apple has made Apple to relook into its product engineering
and look at reinventing strategies so that it can remain the leader in the smart phone market .
If the company continues with its present strategies and objectives, where will it be in five
years?
Apple very cleverly and intelligently follows the generic strategy and intensive growth strategies
which enable it to align itself to the exclusive pricing ranges marketing strategies and all other
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business domains Apple is considered to be one of the most valuable organizations in the world
and hence following its generic strategy will enable it to successfully and competitively position
itself . The very concerted efforts to make new products at regular intervals along with the very
intensified strategies for growth has made the firm sustain itself as a global leader .Excellence
in the design of its products , reengineering of old models and high rate of innovation is said to
be directly linked with its generic strategies and hence it is expected that following the same it
will be able to position itself as the continued model of excellence in the market ...with In the
next five years it is seen that Apple has to come up with sleeker designs and greater capabilities
built into its OS. To make an economic return Build high quality, low cost machines, and
execute well. Be more efficient than rivals. In a differentiation strategy a firm seeks to be unique
in its industry along some dimensions that are widely valued by buyers. It...