case study about the Australian supermarket.note: need the PPt as well for the presentation .HOLMES...

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case study about the Australian supermarket.
note: need the PPt as well for the presentation .

HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2 Assessment Details and Submission Guidelines Trimester T1 2019 Unit Code HI6006 Unit Title Competitive Strategy Assessment Type Group Assignment Assessment Title Report – Case Analysis and Application of Strategy Models Purpose of the assessment (with ULO Mapping) Students are required to explain in report format, with reference to a case of your choice (from the list below) how any one of the following would be applied: Business Strategy, Corporate Strategy, Acquisitions and Structure, International Strategy, Cooperative Strategy, Sustainability. Be sure to base your answer on the models studied in class and quote academic sources Weight 30% of the total assessments Total Marks 30 Word limit Not more than 2000 words Due Date Week 10 Submission Guidelines  All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.  The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.  Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. Note: an in-class presentation may be required. This is at the lecturer’s discretion. Please check with the lecturer if you are required to make a presentation in-class. Page 2 of 3 HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2 Assignment 2 Specifications Purpose: This assignment aims at ensuring that students have familiarised themselves with at least one of the long case studies and are able to apply the relevant foundational strategy development models that are applicable to the case. Details Select any case from those listed from between weeks 1 and 9, select from the following aspects of competitive strategy and apply the theories of strategy development and implementation as relevant to the case you choose:  Business Strategy  Competitive Dynamics  Corporate Strategy  Acquisitions and Structure  International Strategy  Cooperative Strategy  Sustainability In this report, sub-headings are essential. Be sure to use paragraphing. Be sure to reference your sources in-text and provide a list of references at the end in Harvard style. Your final submission is due Friday of week 10 at midnight. Assignment Structure Report Format Cover page Executive Summary Table of Contents Section Headings – brief summary of the case; identification of strategic issues; relevant theoretical concepts. Sub-sections numbered Paragraphing Page Numbers Add a Reference List at the end. Marking Rubric Page 3 of 3 HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2 Excellent 4 Very Good 3.5 Good 3 Satisfactory 2 Unsatisfactory 1 or 0 Format and Professionalism of the Report [*this may include an in-class presentation] The report is exceptionally well-documented The report is very well- documented The report is well- documented The report is satisfactory The report is unsatisfactory Referencing (in- text) Correct in all respects Correct in most respects Correct in general Some minor errors Largely incorrect or incomplete Reference List (at end) Correct in all respects Correct in most respects Correct in general Some minor errors Largely incorrect or incomplete Executive Summary Clear, concise and compelling A good summary of the report Missing Summary of the Case Clear, concise and compelling Clear, concise and compelling, but with some reservation A good summary of the case A satisfactory summary of the case Inaccurate or misconstrued content Explanation of Strategic issues All key strategic Issues are identified and well-explained Most key strategic Issues are identified and explained Some key strategic Issues are identified and explained key strategic Issues are identified and explained, but with some reservation strategic Issues identified or explained incorrectly or poorly Application of Relevant Theoretical Concepts The theoretical concepts have been matched to the issues in the case precisely and well applied The theoretical concepts match the issues in the case and are applied quite well A good attempt has been made to match and apply relevant theoretical concepts to the case A satisfactory attempt has been made to match and apply relevant theoretical concepts to the case The attempt made to match and apply relevant theoretical concepts to the case is unsatisfactory or negligible Total 30 marks* Comments Mark Awarded *if presentations were done, this mark out of 30 is an aggregated mark i.e. it includes both the report and the presentation

assignment-2-group-report-for-hi6006-t1-20191-hrdaiqr1.pdf case-3-australian-supermarkets-msad23dg.pdf

Anuja · Accepted Answer

Competition in the Australian Supermarket industry
Contents
Topic                                                                                         Page No.
1. Executive Summary                                                              02
2. Brief Case Summary                                                             02
2.1 Coles
2.2 Woolworths
2.3 IGA
2.4 ALDI
3. Identification of Strategic Issues                                            03
3.1 Future of Wesfarmers
3.2 Rise of Aldi
3.3 The never-ending battle between Coles and Woolworths
4. Applied theoretical concepts                                                 04
4.1 Porter’s five forces analysis                                              
5. Recommendations based on business strategy                    06
5.1 Woolworths
5.2 Coles
5.3 ALDI
5.4 IGA
6. Conclusion                                                                             07
1.Executive Summary
This case talks about the competitive environment in the Australian Supermarket business. In the course of this report, we explore different aspects of the Australian Supermarket industry, the main companies playing in the field and how the competition is sustained. Once we discussed the viewpoints and details of the case, we go on to explain in detail different strategic choices which are open to the companies for helping them sustain in the future. The companies were discussed individually, in detail and strategic decisions were taken to explain the questions which were raised at the end of the case.
2.Brief Case Summary
The Australian supermarket industry, consisting of grocery, home items and fresh produce, is an extremely competitive one. The two traditional companies which have always been in this industry are Coles and Woolworths. Apart from being amongst the top 20 retailers of the world, they are widely recognized in and around entire Australia. But they have another competitor which they had to deal with, the IGA group of stores. Apart from these three companies, the entry of ALDI, a German supermarket company, into the Australian supermarket industry, taking the already competitive market to another level of competition.
2.1 Coles-   Coles is one of the brands of Wesfarmers, which is the Western Australian Cooperative. Coles has been one of the first supermarket brands to be present in Australia, and have been immensely popular since. After the acquisition of Coles by Wesfarmers, they brought in a lot of changes in the company and branding which led Coles to increase their market shares. Currently too, they hold more than 35% of the market share.
2.2 Woolworths- Woolworths is present in Australia both as a company and as a brand. But among their businesses, the grocery business is most profitable. Their current market share is around 39%, a little more than Coles. 
2.3 IGA- IGA, is the Independent Grocers of Australia group, which is wholly supplied by Metcash, an ASX-listed company. All the 1400 IGA stores are independently owned and their business brings in a flavor of local spread. They have been the worst performing brand of the lot. 
2.4 ALDI- entering the Australian market in 2001, ALDI made a huge swoop for customers craving low prices and good quality. They are wholly into low-cost retailing, their standard basket being 25% cheaper than the other retailers. ALDI mostly sells home brands, and spends minimum on utilities. They have created a positioning for themselves and in 18 years, have garnered a decent market share of above 10%.
Apart from this, the case mentions how the bigger supermarkets, Coles and Woolworths have made it difficult for the small-scale grocery stores to operate because of their lower operational costs and higher option availability. The case discusses the cut-throat competition which exists between Coles and Woolworths for acquiring the same customers. Starting from competitive marketing campaigns, collecting customer data and developing their supply chain, these 2 companies have always been on top of each other. 
3.Identification of Strategic Issues
While Australia is a huge market with a lot of potential, the case itself mentions that the landscape is pretty complex. When we go on to discover and study each company in detail, we see that each have a unique selling point, which has made them have loyal customers for the last years.

HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2 Assessment Details and Submission Guidelines Trimester T1 2019 Unit Code HI6006 Unit Title Competitive Strategy...

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