case study

Question 1
The millennial generation has designed a lifestyle that is favoring their choice. The generation doesn't have a herd attitude and concentrates and self than others. They don't seem to be bothered to risk life to achieve what they desire and not ready to settle down for anything less than that. Hence the millennial general is micro-culture in nature.
Question 2
The millennial generation, like other generations, is affected by social influence however the mode of influence is different from other generations. The most important social influence they have is through information. The "thumb...