Case Questions Assume the perspective of David Clark. As you return to lead Campbell Canada, how do you go about assessing what needs to be done? What is your strategic agenda, and how do you propose...

Table of Contents
Five force model    2
PEST Analysis    2
Value chain Analysis    3
Core competencies    4
Competitive advantage    4
Financial analysis    4
SWOT analysis    5
Mission, vision and objectives    5
David Clark as CEO    5
Recommendations    6
First day as CEO    6
Reflection and strategy get 25 percent cost improvement    6
Five force model
Bargaining power of suppliers
As there is high amount of suppliers who supply materials like vegetables, fruits, baking powder therefore, bargaining power of supplier is high.
Bargaining power of customers
As number of organisations are involved with delivering dairy products, cake, juice to the US customers therefore, bargaining power among customers are also high.
Competitive rivalry
General Mills, white wave foods and John B. Sanifilippo& Son are some major competitor of Campbell soup therefore; competitor in the industry is very high.
Threat of new entrants
As the business is not restricted to a limited operation and it requires lot of investment. Hence, threat of new entrants is low.
Threat of substitute product
There is no substitute product of juice, cake and other ready to eat food. Hence, threat of substitute product is also low.
PEST Analysis
Political
Political contribution in the country is well. As a result, business of Campbell soup in a significant growth stage.
Economical
United States is an emerging market. Hence, business of Campbell soup does not get affected at all by economical issue like per capita income, GDP of technology, inflation rate and others.
Social
As the products manufacture by Campbell soup bring health awareness among customers. Hence, it has a social impact on customers.
Technology
Even after presence of good technology, Campbell soup still not sell their products through online. However, third party online grocery stores like Amazon sell Campbell products to their customer.
Value chain Analysis
Primary activities
· Raw materials for producing goods come under inbound logistic
· Producing ready to eat food from raw materials comes under operation
· Outbound logistic is selling the products to retailers
· Tie-up with supermarket consider under marketing and sales
· Taking care customer feedback is service of the company
Secondary activities
· Infrastructure of the firm is very user friendly.
· It has a large human resource management department, as the company is present more than 100 countries.
· Procurement of materials are done by determining...