Case Analysis- TOM’s Shoes In you textbook “Entrepreneurship” the fifth Ed., you will find case 4.2 in chapter 4, pp XXXXXXXXXXIf you don’t have the book, the case is scanned and attached as a pdf...

Case Analysis of TOM’s Shoes
Ans1. TOM’s came up with the business idea which was unorthodox and simple. The idea of TOM’s was that every pair of shoes which any customer bought would lead to donation of a pair of shoes from Tom’s to a child who is in need (Mycoskie, 2016). TOM’s business idea was first for employing the one to one system in the market. TOM’s expanded its business to bags, coffee and eyewear. TOM’s used its resources efficiently and used every dollar for constructive purposes. The company also used the market place and product scope for its business growth. Variety of items is sold in the market which includes household items, ornaments, jewellary and technological products. The products are attractive and appealing. There are lot of people involved in the TOM’S business functioning and operation. There is market value and strong brand reputation of TOM’S products. Sustainable development without any donation and core strategy of working are the market trends of TOM’S business.
Ans2. Marketing strategy of TOM’s includes the suitable mix of its marketing elements like product, price, place, promotion and people. People working in TOM’s are excited and devoted to work in the positive environment. Every group has the scope of travelling to Argentina and other parts of the world for making a shoe drop for distributing shoes. Feedbacks of customers are listened carefully and changes are implemented as requirement. Products like shoes, eyewear and coffee are manufactured by contract manufacturers who are...