Case Analysis:
Al Ismail Fashions (AIF) is a garment company, located in Alkhwair Muscat, which consists primarily of much smaller garment makers. AIF was started 13 years ago by Ahmed and Salim, who has over 15 years of experience with a major garment manufacturer. And the partnership initially blended very well. Ahmed is extremely creative with a real talent for merchandising. Mainly because of his knowledge, the AIF is known for its quality and “in” fashions. Salim has contributed to merchandising and marketing ideas but has mainly assumed the duties of the firm’s chief operating officer. Ahmed has had little interest in the financial aspects of the company as he preferred to work on fashion designing and development of marketing strategies. A few months ago, however, he decided that he had better become more involved with the company’s financials. Ahmed wants to analyses the financial statement of the company to know the current financial performance and positions of the company. The following are the financial details of the AIF.
Liabilities
OMR
Assets
Equity share capital
27,800
Furniture
4,000
Accounts Payable
1,550
Cash in hand
4,500
Reserves and surplus
2,550
Bills receivables
3,750
Bills payable
950
Land
9,000
Long term borrowings
6,520
Marketable securities
850
Outstanding Salaries
Cash in bank
5,250
Loan from Bank
3,450
Building
6,600
Preference share capital
5,265
Prepaid expenses
Bank overdraft
825
Cars & Trucks
3,350
Tax outstanding
590
Account Receivables
1,150
Inventory
2,150
Income earned but not received
430
Machinery
6,250
Equipment
2,220
Total
50,350
Other information
Particulars
Sales
330,000
Cost of goods sold
155,000
Administration expenses
33,000
Selling & Distribution exp.
44,000
Interest received
12,200
Rent Received
2,000
Commission received
1,750
As a Finance Manager of the company, you are required to:
Calculate the following ratios:
D- Return on Equity
E- Gross Profit & Net Profit Margin
F- Give a brief report on the financial position of the company based on the above figures.
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