Carefully read the case keeping our schemas/frameworks in mind and advise Tim and Jim what they are doing (1) correct and (2) wrong. Support your statements by linking consequences to actions/practices/rules and explaining why those consequences are the result of the specific actions/practices/rules. Then (3) suggest how they can improve and (4) what could most likely happen from a net revenue perspective (and why) if they follow your suggestions that are based on and supported by the frameworks/information from the book/answer sets. In other words, you are going tomake arguments about what they should or should not do, and then you are going to support those arguments by presenting the advantageous of operationalizing your suggestions and disadvantageous if they do not operationalize your suggestions.
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