Carefully consider current print or television commercials. For each of the knowledge sources reviewed in this chapter, locate one or two ads/commercials that invoke these sources in order to convince...

Carefully consider current print or television commercials. For each of the knowledge sources reviewed in this chapter, locate one or two ads/commercials that invoke these sources in order to convince us of the merits of their product claims. (E.g., a Hebrew National hot dog commercial has the voice of God telling us the product is good -this is clearly asking the consumer to defer to the ultimate authority.)