Can you please provide 12 references thank you.
Deakin's Bachelor of Commerce and MBA are internationally EPAS accredited. Deakin Business School is accredited by AACSB. MMK251 Services Marketing Trimester 1, 2019 Assignment Two Assessment task Marks (%) Written Assignment Two: Industry-based research report 2,500 words to be completed individually. Submit online in CloudDeakin via your Assignment Drop box by 5.00pm (EST) on Wednesday 8th May (Week 9). 45 Learning Outcome Details Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1: Design marketing strategies that overcome the challenges associated with the generic differences between goods and services. GLO1: discipline-specific knowledge and capabilities; GLO4: critical thinking; GLO5: problem solving. ULO 2: Critically evaluate the conceptual and theoretical foundations of frameworks and models within the services marketing arena. GLO1: discipline-specific knowledge and capabilities; GLO4: critical thinking; GLO5: problem solving. ULO 3: Evaluate various options for the marketing and management of ‘real-world’ service organisations using both theoretical and practical approaches. GLO1: discipline-specific knowledge and capabilities; GLO4: critical thinking; GLO5: problem solving. ULO4: Source information from academic journals, industry publications, market research and other material. GLO5: problem solving. Assignment Learning Outcome Details ULOs assessed Students are required to source and apply services marketing theory and frameworks to an organisation and its operating environment in order to overcome ‘real-world’ marketing problems (ULO1, ULO2, ULO3, ULO4). https://www.efmd.org/index.php/accreditation-main/epas http://www.aacsb.edu/ Page 2 of 6 GLOs assessed GLO1: discipline-specific knowledge and capabilities; GLO4: critical thinking; GLO5: problem solving. The assignments require students to identify the challenges faced by organisations and create practical solutions to these challenges. Assignment Feedback: Students who submit their work by the due date will receive their marks and feedback on CloudDeakin by Wednesday 29th May (5.00pm). Assignment Description / Requirements Choose an operating service organisation for which physical evidence is particularly important in communicating with and satisfying customers*. Write your assignment as though you are a paid marketing consultant writing a ‘business report’ for the managing director (MD) of your chosen service organisation. The MD has approached your marketing consultancy firm for help, as he/she believes that the organisation’s physical evidence can be improved. Decide on a company name and logo for your marketing consultancy practice; both should be included in your report, i.e., on the front cover of your report and in the document header or footer. Visit your chosen service site and have a detailed look around at the exterior and interior of the building. In addition, collect all forms of physical evidence that the organisation uses to communicate with its customers (e.g., brochures, information packs or business cards). Experience the physical environment and try to feel how the various design parameters shape customers’ emotions and behaviours in that setting. Once you have done this, prepare a business report for the organisation’s management that addresses the following: a) Describe the four main purposes of the physical environment as they apply to your chosen service organisation. b) Bitner’s Servicescape Model represents an integrative framework that explains how customers and service staff respond to key environmental dimensions. You are required to apply the Servicescape Model to CRITICALLY evaluate your chosen organisation’s physical environment from the perspective of CUSTOMERS. c) Based on your response to b) above, provide recommendations to management as to how they may better design and manage the organisation’s physical environment. *Suitable service organisations include, but are not limited to a café, restaurant, night club, casino, dentist or doctor’s office, hotel, sporting complex (e.g., the M.C.G., fitness centre, bowling alley, golf course), an aircraft (e.g., the Qantas Airbus), hairdresser/beauty salon, day spa or tourist attraction (e.g., theme park, the Melbourne Aquarium, the Old Melbourne Gaol, Sovereign Hill). Page 3 of 6 If you are VERY knowledgeable about a service organisation that is not located in your hometown (e.g., you were a very regular customer in the past), it would be acceptable for you to write your report on that organisation. Otherwise, choosing a service organisation that you cannot visit is not recommended. If your chosen organisation has multiple outlets, e.g., Hungry Jacks, Napoleon Perdis Store, Build-a Bear Workshop, please choose ONE outlet only to base your report on. If your chosen organisation has multiple facilities, e.g., a resort, casino, hotel, fitness centre, it is permissible to write your report around one or a few of these facilities. It is vital that you choose an organisation that you believe would benefit from making changes to its physical evidence. It is acceptable for you to make ‘sensible’ assumptions about your chosen service organisation. IMPORTANT: Aside from reading the information pertaining to the assignment in this document, please listen to the assignment podcast available by the end of week 4. FAQs will also be developed and updated as student queries and questions emerge. Assessment criteria The final mark allocated will be based on the criteria outlined in the Assignment Rubric (see Assessment folder in CloudDeakin). Please note that assignments will be marked out of 100 and then re-scaled to 45. Assignment structure Your report should include an executive summary, contents page, introduction, body (addressing all assignment questions), conclusion and a list of references. Please note that an executive summary is an overview of your entire paper. It requires explicit detail, particularly in relation to your recommendations. Your executive summary should appear on a separate page and should be 1/2 to 2/3 page. For a good description as to what is required in an executive summary, please access the following web address (http://unilearning.uow.edu.au/report/4bi.html). A good introduction will be short and will help guide the reader. It should include: • The purpose of the report; • What the report will cover. Otherwise your marker will not be able to ascertain whether you have talked about it meaningfully. If applicable, also indicate what you are not going to cover in your report; and • Background information that will assist the marker in understanding the contents of the report. For example, you may want to briefly describe the nature of the business if it is not well-known. http://unilearning.uow.edu.au/report/4bi.html Page 4 of 6 Your final paragraph should contain the conclusions that you draw from the information presented in the body of your report. Conclusions should be briefly but firmly stated. You should not introduce new information in your conclusion paragraph. You are strongly encouraged to use headings and sub-headings to give your report structure. Should you wish to attach any additional information to your report (e.g., a brochure), label this information Appendix 1, Appendix 2, Appendix 3, etc., and give each appendix a title, e.g., Appendix 1: Witchery Chadstone Interior; Appendix 2: Witchery Chadstone Exterior. Each appendix must be referred to by number in the body of your report and described briefly. Research sources A minimum of eight relevant references are required (ALL of which should be cited within the body of your report). Use a range of sources, e.g., journal articles, textbooks, web sites, business magazines, etc. Please use the Harvard referencing system which can be accessed at the following web site (http://www.deakin.edu.au/students/study-support/referencing/harvard). A blend of relevant services marketing theory and practical advice for management is required to score a high mark for this assignment. Font and line spacing With regard to the text used in your paper, please use a standard font (such as Times New Roman or Arial Narrow), at 12-point, with 1.5 minimum spacing between lines, to enhance the legibility for markers. Word limit Your report should comprise 2,500 words. The following penalties apply to reports in excess of the word limit: • If your report exceeds the word limit by 10% or less, 5% of the available marks will be deducted. • If your report exceeds the word limit by 11-20%, 10% of the available marks will be deducted. • If your report exceed the word limit by 21-30%, 15% of the available marks will be deducted, etc. • This process will continue for each additional 10% that the word count is exceeded. While the word limit as computed by Word includes text and all tables and figures (graphs, charts, etc.) and any appendices written using Word, it should exclude the front cover page, contents page, reference list, and material developed by the company, e.g., corporate brochures. Please include the word count on the front cover page of your assignment. Submission Instructions Page 5 of 6 ALL assignments must be submitted online in CloudDeakin via your Assignment Drop box by 5.00pm (EST) on Wednesday 8th May (Week 9). Additional material that you may deem important such as a brochure or other advertising material should be scanned and embedded into the research paper. Please submit one Word (not PDF) file only. Do not use different files for your appendices and list of references. Please retain duplicates of all material submitted. All research papers should be submitted via the CloudDeakin Assignment drop box. Written assignments must be assessed by students independently via Turnitin. Turnitin checks that you have not unwittingly used the work of others’ (i.e., academic and trade authors, etc.). There are penalties for plagiarism at this university that are described in the MMK251 unit guide and on CloudDeakin. Make sure all quotations are in inverted commas