Answer To: HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester...
Moumita answered on Jun 08 2021
INTERNATIONAL STRATEGIC MANAGEMENT
Table of Contents
Question 7.3 3
Question 8.3 3
Question 9.3 3
Question 10.2 3
Question 10.3 3
References 4
Question 7.3
a) H&H pizza being a small pizza centre in the midst of the couple of colleges, it needed to implement some of the strategies in order to make its sales shine. First, Peter needed to look into the matter of the latest choices and the liking of the college students and then make its production of the pizza suiting to their tastes. Second, upgrade dating the technologies. In order to handle the rush of the order of the pizza of the college students, Peter needed to arrange some of the machines, which can do the heating, baking and boiling at high speed (Kahre et al., 2017). Third is arranging a moderate price range. This can make the students have easy access to pizza. Fourth is fixing deliverymen. This will enhance his business, as the students will not have to go to the centre regularly, instead they can enjoy the pizza by sitting back in their colleges. Sixth is seating arrangements for students.
b) HARDA detergent company for launching its product in an established market has been following some strategies. First, the company should make a plan for targeting the average customer base. Second is Maintenance of the best Quality. The detergents should be sensitive and should give the best outlook without hampering the material of the clothes. Third, Product budget (Swaffield et al., 2019). The budget should be such that it is suitable for both the upper and the middle classes of the community. Fourth is services Availability. The newly launched detergents should be available to the centers always and people can have access to any time they want to. Fifth is focused differentiation strategy. The detergents should be such quality that no other similar competitors can outweigh it in a small span of time. Sixth is keeping of proper employees. The employees should be able to convince the customers in a good way and increase its sales. This can equally increase the investments of the company.
Question 8.3
Sir,
H&H has secured its best position in the embryonic market with its services and facilities. It has few vital parameters, which is actually very suitable for the customers in the competitive markets. Even after this, there remain certain problems, which the company needs to be cautious from before. First, low cost structure. It may be an appreciable factor, but every time low costs can stand to lose credibility among consumers, or everyday low prices are not comparable to the pricing found on the Internet (Buvik & Andersen, 2016). Companies may not have the sufficient margins of the profit to the offer of occasional promotional discounts. Sales may go down, as the customers will believe that the products will not carry good quality. It has been necessary to have a large share value in the market sometimes, which can make the people that it is safer to invest in. 60% of the share value will not be able to bring the return on the investments. Therefore, the lowest share value in the market is always not beneficial.
Even the high value based pricing is always not advantageous. It can create a stress on the management to have the...