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ASSESSMENT 1 BAS121 A – Fundamentals of Marketing T3 2020 ASSESSMENT 2: Essay (Individual) – 15% The assignment is served as two purposes: a) to assess students’ knowledge about contemporary issue of marketing and b) as a diagnostic test of the students’ writing and referencing skills. This contributes to Learning Outcomes a, b, and e. Essay topic: “"In the last decade, there has been a surge in popularity in wearable technology including smart watches, activity trackers and even smart clothing. Consumers and companies are beginning to use various devices for a variety of applications. The growth of wearable technology shows no sign of slowing down" Discuss the impact of wearable technology on consumer lifestyle The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students’ knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment. The aim is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the subject. This assessment will allow lecturer/tutor to work with the students and provide early feedback which they can take on board for later assignments. If necessary, the student may be referred to the learning support unit for further help. As the assessment asks for the opinion, the arguments need to be supported with reliable sources of information. It is expected that the students will cite at least 4 references. Sources that can be used, for example, include the textbook and refereed journal articles. Please refrain from using internet sources like essay.com. marketing.com, seminar slides, dictionaries, about.com. In addition, at UBSS copying from a source without proper acknowledgement is severely penalised as leaving paragraphs and sentences without a citation. Although the key aims of this task is for lecturers/tutors to see the strengths and possible areas of improvement with the students’ academic writing, the students should strive to write in as clear a manner as possible, using well-constructed paragraphs, and avoiding bullet points, incomplete sentences, or overly formal or informal language. Submission Details · Individual Assessment · Word limit: 1500 words (±10%) (excluding reference list) · You need to state the word count of the assessment on the cover page. · The response should be professionally in Arial 10pt or Times New Roman 12pt, single space. Harvard (Anglia) style referencing. · Submission deadline Week 5 – Sunday 11 October 2020, by 11.59pm · Softcopy to be uploaded Turnitin via Moodle links · Late penalties and extensions: An important part of business life and key to achieving UBSS graduate outcome of Professional Skills is the ability to manage workloads and meet deadlines. Consequently, any assessment items such as in- class quizzes and assignments missed or submitted after the due date/time will attract a penalty. Penalty for written assessment is - 5% of the total available marks per calendar day unless an extension is approved · Applying for extension: If students are unable to submit or attend an assessment when due, and extensions are possible, they must apply by completing the appropriate Application for Extension form available from the Student Information Centre in Moodle, the UBSS Website (Policies and Forms) and the Reception Desk (Castlereagh Street), as soon as possible but no later than three (3) working days of the assessment due date. The completed form must be emailed with supporting documentation to student services @ubss.edu.au.Students and lecturers / tutors will be advised of the outcome of the extension request as soon as practicable. Appropriate documentary evidence to support the request for an extension must be supplied. Please remember there is no guarantee of an extension being granted, and poor organization is not a satisfactory reason to be granted an extension. Marks out of 15 will be awarded based on how well the following criteria is addressed: Criteria % Marks Appropriate Response – clear main ideas and well supported by detail and accurate information 20% Organization of the essay: Information is relevant and presented in logical order 20% Mechanical: Spelling, Grammar and Punctuation 20% Citation: the use of in-text citation in the body of the assignment 20% Reference: submission lists at least 8 references 20% Marking Rubric for BAS121 A – Fundamentals of Marketing assignment 1: Diagnostic Essay – 15% Criteria Fail (0 – 49%) Pass (50 – 64%) Credit (65 – 74%) Distinction (75 – 84%) High Distinction (85 – 100%) Appropriate Response (20 marks The response to the essay topic and the main ideas are not clear. There is one argument to the topic, however the main ideas are somewhat unclear. There is more than one argument to the topic and the main ideas are clear. There are more than one clear well-crafted arguments but are not well supported by detailed information. There are more than one clear well-crafted arguments, main ideas are clear and are well supported by detailed information. Organization of the essay (20 marks) There is not clear introduction to the topic, discussion, or conclusion The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic, but extremely limited detail is provided. The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic and good details are provided. The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic and comprehensive details are provided. The introduction is inviting, the main topic is clearly state, the discussion and conclusion are strong with excellent details Mechanical: Spelling, Grammar & Punctuation (20 marks) The essay illegible due to extremely poor grammar, spelling, and punctuation errors Sentences are reasonably constructed. However, there are significant errors in grammar, mechanics and/or spelling that interfere with understanding Most sentences are well constructed, but they have similar structure. There are several errors in grammar, mechanics and/or spelling that interfere with understanding Most sentences are well constructed and have varied structure and length. There are few errors in grammar, mechanics and/or spelling but they do not interfere with understanding All sentences are well-constructed and have varied structure and length. The author makes no errors in grammar, mechanics and/or spelling Citation: the use of in-text citation in the body of assignment (20 marks) The essay has no in-text citations (please note, this results in a fail of assessment) The essay has fewer than eight in-text citation The essay has a least eight in-text citation with significant formatting errors The essay has at least eight in-text citation with minor formatting errors. The essay has at least eight in-text citation formatted correctly References: submission of at least 8 references (20 marks) The essay has less than eight references The essay has at least eight references with major formatting errors. The essay has at least eight references with few formatting errors The essay has at least eight references with minor formatting errors The essay has at least 8 references formatted correctly Total marks out of 100 Total Assessment marks : /15 Comment: