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INTERNATIONAL AND GLOBAL BUSINESS
Executive summary
The report focuses on taking into account the chosen organization of Westpac thereby emphasising on the different types of structure for each market. Further an evaluation is made based on the selling and profitability of each market thereby understanding the difficulties for selling and supporting of each market. A survey for future development is further noted thereby emphasising on the foreign exchange and trade suggestions. Lastly, a consideration is made based on the cultural aspects followed by future recommendations.
Table of Contents
Introduction    3
Different kind of structure for each market:    3
Evaluation of size and profitability of each market:    4
Difficulties in selling and supporting each market:    6
Survey for future development:    7
Foreign exchange and trade suggestions:    8
Consideration of cultural aspects:    9
Future Recommendation    10
Conclusion    10
Reference list    12
Introduction
The aim of the study to understand the market structure of  Westpac Bank and the facilities they are providing for their consumers about financial markets like service of bond and loans for their consumers. he Westpac Bank conducted its business in the banking industry for more than 200 years. Evaluation of their profits in the market of UK and how the organisation works for their betterment in profit share in the market. The purpose of the paper is to evaluate various financial services which includes massive classified changes that can be resolved through using advanced technologies changes. Further, it has been noted adoption of new technology, an increase in regulatory factors and a massive expansion of the digital channels thereby widening the operations of the retail banks in UK. Westpac Future Scholarship thereby enabling the leaders to support the bank and their transactions. The foreign exchange market is the decentralization of the global market which emphasizes on the base of trading currencies. The Organisational culture of Westpac Bank and their way of dealing towards their employees.
Different kind of structure for each market:
Westpac Bank
Market can be described  as a total number of buyers and sellers in a particular region,  countries, states cities(Griffith and Dimitrova, 2014 ). The Westpac Bank is trying to flourish their business into market of UK, as the market of other countries differ a lot from the home country. The Westpac Bank has been conducting business successfully in Australia and they are having branch in UK market. The Westpac Bank can be considered as one of the renowned organization operating its business in Australia and rendering quality services to the customers within UK economy.
The financial market is as follows:
Stock Market: The Westpac Bank is providing their consumers with stock exchange facility which regulates the stock market of private, government and other co-operative organisation in regulating stocks. The stock price represent the ownership of the business by individual or in collaboration(Fricke, 2016). The Westpac Bank the platform for the stock brokers for conducting business.
Bond Market: The Westpac Bank is also proving their consumers with bond market where consumers can issue their bond for new debts further their the bank is assisting their consumers to sell their securities or to keep deposit in their bank. Primary goal of Westpac Bank is to have  long term or short term funding in their public sectors and public expenditure.
Commodity : The Westpac Bank providing with commodity market to their consumers which deal with the primary economy instead of manufactured goods, the primary economy hold 50 % of the market share. The primary commonly hold products like rice, wheat, sugar , gold, iron etc.
Money market: The company deal with money market which is the major component of financial market since it involve in short term borrowing, selling buying. Being one of the major bank in UK the bank assist heir consumers with lending money for building homes, education loans and also help to buy new property, Westpac Bank iaccept treasury bills, commercial papers purchase agreement act in term long term or short maturity. The consumers use to borrow money from Westpac Bank and the bank fulfil it, if the criteria meet their demand.
Derivatives: it defined as the financial contracts, The Westpac Bank are providing their consumers with financial help by issuing featuring contracts that may derived from assets.
Future Markets: Its is center of market where people trade future contracts. The West bank being one of the oldest organisation providing their consumers with financial help in in commodity and future contracts.
Foreign Exchange: it deal with the foreign trade and hence The Westpac Bank provide their clites with foreign exchange facility. Here, Westpac Bank providing their consumer with buying selling and exchanging of asset and also money through foreign exchange.
Cryptocurrency: since in this modern world is going digitally these now days digital transfer of asset and technology is very essential. The Westpac Bank is providing their consumer the facility of Cryptocurrency.
Evaluation of size and profitability of each market:
The Westpac being one of the oldest surviving banks in the UK has widened their operations further in London acting as a part of the Westpac Institutional bank division. Further, their branches have developed in other parts of UK as the Westpac Banking Corporation London Branch (WBCLB) and the banking subsidiary of Westpac Europe Limited (WEL). The Westpac Institutional Bank further is known to deliver services that would meet the financial needs of the corporate, institutional and government clients thereby further diversifying their services all over UK along with other countries including Australia and New Zealand (Banerjee et al. 2015).
With emphasis laid on the structure of the financial market situated in UK, a though emphasis is laid on carrying out an effective exchange and transaction thereby facilitating the financial securities. Several regulatory disclosures have been adopted by the company in terms of the financial market that exists within UK. Emphasis is laid on both the long and short term finance markets including the capital and money markets. The capital markets constitute of the stock markets including the functionality thereby emphasizing on the issuance of shares and common stock. This further enables the subsequent trading to be carried out within the business in an effective manner. Further, the bond market acts as a part of the capital market thereby providing a financing through the issuance of bonds that would help to facilitate the subsequent trading. The money market is further classified as the short term debt of financing and instrument that rises within the company thereby determining their overall transaction and sales. From the financial results of 2017, it is evident that the company has been able to obtain their statutory net profit of $7,990 million up to an extent of 7%. Further their total cash earnings have been noted to be around $8,062 million thereby extending to a limit up to 3%. Their cash return on equity is estimated to be around 13.8% lying within their target range. The common equity Tier of 1...