Can you identify 10 ‘global’ products? 3 In Table 8.2, (p. 223) most of the top global brands are from the United States. Why do you think this is? Why has Unilever announced that it is reducing its...

Can you identify 10 ‘global’ products? 3 In Table 8.2, (p. 223) most of the top global brands are from the United States. Why do you think this is? Why has Unilever announced that it is reducing its brands from 1,600 to 400? What are the risks of so doing? What potential problems will a marketer encounter in having a ‘global’ advertising campaign? What are the benefits of using a single advertising agency?