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Case Analysis of Southern Energy Company
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Introduction
The electric utility sector has experienced few chief alterations over the years, since
corporations make an effort to discover the correct balance amid regulated distribution
practices as well as deregulated power creation along with wholesale-market sales. Moreover,
the utility giant Southern Company has performed a great task of discovering means of
gaining advantage from both sectors (Southern Company, 2016). Further, taking into
consideration the above discussion this particular paper attempts to examine Southern Energy
Company by making use of Balanced Scorecard Approach.
Overview of Southern Company
The Southern Company is basically a holding firm, which has ownership over all
unresolved common stock of Georgia Power, Alabama Power, Gulf Power as well as
Mississippi Power (Southern Company, 2016). The traditional electric firms provide electric
service within Georgia, the states of Alabama, Florida and Mississippi. Moreover, the
traditional electric firms are vertically incorporated units, which own generation, distribution
and transmission facilities. Southern Company has ownership over all Southern Power
Company’ common stock, that is also a public utility corporation. Moreover, the Southern
Power develops, obtains, holds and administers generation assets, taking in renewable energy
ventures and also, offers electricity at marketplace rates within the wholesale marketplace. As
of year 2016, Southern Company finished Merger for an overall purchase cost of around 8.0
billion dollars and Southern Company Gas turned out to be a wholly-owned, straight
subsidiary of the corporation. Additionally, Southern Company Gas is basically an energy
facilities holding corporation whose chief operation involves circulation of natural gas within
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seven different states i.e. Illinois, Virginia, Georgia, New Jersey, Tennessee, Florida and
lastly, Maryland by way of natural gas circulation utilities (Southern Company, 2016).
Moving ahead, Southern Company Gas is engaged in various other practices as well,
which are complementary to natural gas distribution. Also, Southern Company has
possession over membership interests or all outstanding common stock of SCS, Southern
Holdings, Southern LINC, Southern Nuclear, PowerSecure as well as other indirect and
direct subsidiaries (Southern Company, 2016). Moreover, SCS has formed contract with
Company, every electric operating corporation, Southern Company Gas, Southern Power,
SEGCO, Southern Nuclear along with other subsidiaries for furnishing, at allocated or direct
cost and upon demand, the services including general and design engineering, purchasing,
operations, accounting, treasury, finance, tax, marketing, information technology, auditing,
pension administration, insurance, human resources, digital wireless communication as well
as other provisions in terms of business and procedures, power pool transactions and
construction management (Southern Company, 2016). Southern LINC offers digital wireless
communications for utilization through Southern Company along with its subsidiary firms
and promotes these facilities to people and offers fiber cable...