CAMPANY: LULULEMON RECOMMANDATIONS TO EXPAND TO OTHER CLOTHING NOT JUST YOGA

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Title: Recommendation to Other Clothing in Lululemon
Contents
Expansion of Product Portfolio of Lululemon    3
Works Cited    5
Expansion of Product Portfolio of Lululemon
Lululemon, which is also known as Lululemon athletica is an athletic apparel retailer in Delaware and headquarters in Vancouver. The company started their operations in the year 1998 as a retailer of the yoga pants and different types of yoga wears (Lululemon). The company is already well established and sells their products internationally with around 491 stores at different locations, and also the products are sold through online. With the change of time the company has expanded simultaneously with the introduction of different types of athletic wears, such as the performance shirts, pants and shorts, along with different types of yoga accessories. Therefore, from this it can be clearly assumed that the company is just limited to the yoga category of products. Since, the company is already a well established brand and also has a global reachability, they must consider in expanding their clothing portfolio from the yoga category.
Change is important part of organization because it maintains the continuity of...