But, when analysing the overall value from an organiser’s perspective, some change management issues need to be taken into consideration. For example, adding a title rights partner warrants adding a...

But, when analysing the overall value from an organiser’s perspective, some change management issues need to be taken into consideration. For example, adding a title rights partner warrants adding a new top tier to your sponsorship pyramid. As a result, former top-tier sponsors will instantly be demoted to second-tier sponsors.