Businesses in the modern marketplace cannot afford to ignore the micro environment in which they operate. To navigate this vast and everchanging landscape, businesses must keep a keen eye on external...

Businesses in the modern marketplace cannot afford to ignore the micro environment in which they operate. To navigate this vast and everchanging landscape, businesses must keep a keen eye on external micro environmental factors which influence it. The media summary analyses report is an effort to identify some of these micro environmental factors that impact on the external context of the business while developing an awareness of potential risk and propose solutions to the risks they pose.

Objectives:

- To more broadly understand the micro environmental factors with real world examples which influence businesses; - Assess and address the challenges and risks which businesses face due to external micro environmental factors; - Identify and present appropriate business strategies to offset these risks.