Business Strategy PG1002 Assigment 1

STARBUCKS
Strategic Analysis        1
STARBUCKS
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Is Starbuck’s stretegy for growth is a successful one or not?
Starbuck is an American coffeehouse chain and the coffee company which was founded in 1917 in Seattle, Washington. The company is represented as second wave coffee which differentiates its competitors. Strategy wise Starbucks adopts a game theory. Game theory is the approach in which the individuals communicate and interact with each other to accomplish their goals. It can be described as events that individuals perform for either pleasure or material gain. It's generally comprised of three main elements, i.e. the strategies applied by the players, the players of the games, and the outcomes made by the player. This theory helps in facing challenges based on the real-life situation along with brings positive results to attain common desirable goals (Nair & Weber, 2015).
Starbucks has successfully implemented game theory to strengthen its brand position and make its business operation or activities more profitable by expanding its stores in a different new...