Student Name Student ID Assessor Name Qualification Pearson BTEC Level 5 HND Diploma Business (Management) Unit Number & Unit Title Unit 32 BUSINESS STRATEGY Assignment Title Date of Submission...

Student Name
    EVELYN ADJEI
    Student ID
    P1095437
    Assessor Name
    SUJATA OMWENGA
    Qualification
    Pearson BTEC Level 5 HND Diploma Business (Management)
    Unit Number & Unit Title
    Unit 32 BUSINESS STRATEGY
    Assignment Title
    BUSINESS STRATEGY
    Date of Submission
    23/10/19
Assignment Submission
Signature: evelynadjei……………… … Date: _23/10/19__________________

Table of Contents
Introduction    3
An Environmental Analysis conducted on SAMSUNG using PESTLE    3
An analysis of strategic capabilities of SAMSUNG carried out using the VRIO framework. What do you understand by strategic capabilities?    8
A critical evaluation of the internal environment (internal capabilities, structure and skills set) to assess strengths and weaknesses of Samsung using the McKinsey 7-S Framework    9
Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for Samsung    11
Appropriate strategies devised, using Ansoff matrix, to improve competitive edge and market position of Samsung based on the outcomes    13
Interpret and devise strategic planning for Samsung applying Porter’s generic strategies (cost and price leadership strategy, differentiation strategy, focus strategy) and the extended model of Bowman’s strategy clock    14
And also recommend to apply one hybrid strategy based on Porters generic strategies.    17
Based on the SWOT carried out in Activity 1(1.2), and from the diagram below, choose and recommend two Growth Strategies for Samsung.    17
A Strategic Management Plan for Samsung that has tangible and tactical strategic priorities and objectives.    19
Drawing information from Activity 1,2,3,4 you are required to Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical    19
Conclusion    22
Reference list    23
Introduction
This assignment includes a brief analysis of an organisation, which focuses on business strategy of a company. The Samsung Company is taken into research and its strategy of business will be explored by using various criteria of analysis. Thus, a brief exploration on various marketing strategies that a company like Samsung can adopt to grow worldwide will be done. The review of each marketing strategies in brief will be covered to understand deeply. We will also apply or suggest the techniques on Samsung Group so that it can expand to global extent. A brief discussion on PESTLE will be done so that one can know about the basics meaning of it and its use in business strategies. We will use PESTLE to analyse the impact and influence of the macro environment critically. The SWOT analysis is necessary for any organisation thus; it will also be done describing its strength, weakness, opportunities and threats.
For knowing about internal structure of work, capabilities and skills of workers (employee) in the internal environment will use McKinsey 7-S Framework. This framework will provide the work environment knowledge. Other methods such as Ansoff’s matrix, Porter’s and hybrid strategies will be done. These methods will be applied on Samsung and then the different growth factors will be discussed. We will be doing an environmental analysis, an organisational audit, analysis on strategic capabilities, strength and weaknesses, evaluate the competitive forces, recommend to improve competitive edge and market positioning, interpret and devise the strategic planning and discuss about strategic management and planning (Johnson et al. 2014).
An Environmental Analysis conducted on SAMSUNG using PESTLE
The term PESTLE is an abbreviation which on its expansion denotes P for the POLITICS, E for the ECONOMIC, S stand for SOCIAL, L for LEGAL and E for ENVIRONMENTAL. This analysis is sometimes called, as Pest Analysis also, is an idea in marketing. The companies use this concept mostly to trace the atmosphere they are working or if they are launching a new services, product or project. This concept provides them with all the information of the environment there from all angles which they want to understand and helps them to track while working on that particular plan.
This framework has been amended many times, as experts of marketing have suggested various thing for example, E stood for Ethics.
There are certain points one needs to consider while using this method to get the idea of things, which needs to be kept in mind.
These are following:-
Political
The current political condition of the country and the factors, which may affect the organisation
Economic
· The present time economic factors
· The importance and determinants of the culture in country
· An idea over the upcoming technological discoveries and innovations, which can affect the structure of market
Legal Factors
· The current legislations, which regulate the companies or if there is any chance to change the industry legislation.
Social Factors
· Social factors are important to consider so that companies can benefit the societies instead of harming
Environmental
· The different environmental concerns for the organisation
Every factor needs to be focused upon for the business to deal in the particular area or country. This will not only help in understanding the factors affecting the market as well as it represents an important overall condition of the country, which the company is planning to deal in. The company can get an idea that what they can do to achieve their goal in that particular region (Kim and Mauborgne, 2015).
Diagram of the PESTLE of Samsung
Using PESTLE, critically analyse the impact and influence of the macro environment, on Samsung and its business strategies.
Samsung is a South Korean worldwide enterprise conglomerate located and headquartered in Samsung Town, Seoul. It comprises various businesses, most of them are under the brand name Samsung, and is the biggest South Korean Chaebol (business conglomerate).
Samsung was founded by Lee Byung-chul in the year 1938 as a trading corporate. After the next three decades, the company diversified into areas like food processing, insurance, textiles, retail and securities. Company entered the electronics industry almost in the late 1960s and the shipbuilding and construction industries around the mid-1970s; these businesses which ignited its frequent growth
Since 1990, the company has increasingly spread its activities & electronics globally; in particular, its semiconductors and mobile phones have come out to be its one of the important source of revenue. As of 2017, this company has the sixth highest worldwide brand value.
The macro external environment includes the factors like political issues, social behavior, economic reforms, technical enhancements and innovations, concerns related to environment and changes related to legislation. All these perform a key role in growth of a business or industry like Samsung and the company should plan according to these.
The different types of factor are— Globalization, Logistics requirement and Brexit.
Globalization
This phenomenon affects each industry universally. The communication gap is minimizing, people are coming closer and the industries are expanding worldwide. There is an opportunity to spread the business worldwide; however, at the other end, there are other companies as well in the competition.
Requirements of logistics
A sophisticated system of logistics will be needed for well- maintained supply management, which can deliver the goods on time at peak days.
Brexit
The impact of Brexit is undeniable, which increase the fluidity of the business in the market of UK depending upon the economic scenario.
SWOT ANALYSIS
SWOT analysis is an effective method to analyse the industry with Strengths, weaknesses, opportunities and Threats. In the case of Samsung, the threats and opportunities are external factors and the weaknesses and strengths are internal factors.
This concept is a proven framework that enables a company like Samsung to benchmark its performance and business in comparison with competitors.
Diagram of SWOT of Samsung
Using SWOT, critically analyse the impact and influence of the macro environment on Samsung and its business strategies.
    Strengths
    Weaknesses
    · There is a high demand of Samsung worldwide as it is one of the oldest and trusted company in electronic product business
· There is a wide variety of products like smartphones, laptops, computers, televisions and smart watches
· The products are delivered and are available in the remotest regions as well along with the urban areas with the help of strong network of distribution
· The industry manufactures innovative products with new technology
· The efficiency in advertising and marketing (Gonzalez-Rodriguez et al. 2018)
    · Advertising expenditure of high
· Similar items are in the market by other companies, which may result in brand switching
    Opportunities
    Threats
    · The company can increase the share in other products
· The company can reach out to other countries
    · The competitors offer same product at lower cost, which attracts the people and it, may be a possible threat for the company
· There are multiple local companies, which may cause loss in business.
· Inflation can become a reason of lower revenue or sales
· Heavy price of the input materials
An analysis of strategic capabilities of SAMSUNG carried out using the VRIO framework. What do you understand by strategic capabilities?
As Samsung industries compete with each other for the customers, revenue and market share, they use tactics according to strategies. The process of framing a strategy and put it into effect is the basic responsibility of industry leadership. However, not all industries have same profits when it is about bridging or developing strategy and working on the same. 3 tiers of strategic capabilities, which help in getting advantage, are—
Key components of strategic Capabilities
The resources of the company- Resources are the internal factors. This capability of the company can be considered as the weaknesses and strengths, which were the part of SWOT analysis discusses above
The expectations of stakeholders or investors- This is one of the main factor which develops the company. Their assumptions and beliefs constitute the custom and culture of company.
The environmental factors- The Company cannot survive without connecting with a technological, social, political, complex commercial, economic and social environment. The changes faced by the company will help in growth and understanding the environment. These also come under SWOT analysis, which is already discussed.
Analyse strategic capabilities of Samsung by using the VRIO framework
The VRIO analysis is also one of the important strategy in business development. Here V stand for Value, R stands for Rare, I for Imitation and O stands for...