Business Research Assignment ChecklistBAM101 – Winter 20211ChecklistReview this list to ensure you’ve completed the components of the assignment.Title Page Includes: assignment title, your name, your...

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Title: Understanding the Service Orientation
Contents
Summary    3
Analysis    3
Personal Impact    4
Works Cited    5
Summary
The article The impact of service orientation in corporate culture on business performance in manufacturing companies published in the year 2010 by Heiko Gebauer goes on to discuss the functional attributes pertaining to the service orientation and how it happens to be positively associated with the overall performance. The article goes on to posit its findings on different elements that exists in service orientation pertaining to the individual’s performance in the business. The positive association that might exist in between the business performance as well as service orientation, and finally goes on to discuss the structural framework. The model that has been selected in order to gain an insight into the organizational structure happens to be not-so-viable option. Thereby there appears to exist certain limitations and which stands as a barrier relating to the corporate culture. The applied methodology applies in consideration of the service and product aspects and how it can strengthen...