Business plan and implementation
Assessment Coversheet Student and Trainer/Assessor Details Course and Unit Details Assessment Submission Method Student Declaration Assessment Result To demonstrate competence in this unit, you must be assessed as satisfactory in each of the following assessment tasks. BSBMGT617 Develop and Implement a Business Plan Assessment 1 - Part B: Project Instruction In this assessment task, you are required, in the role of the newly appointed Business Development Manager for Ozhouse Clean, to participate in a meeting with Senior Management to discuss the development of the Business Plan and then conduct research and develop and submit a business plan. Assessment Resources · Operational Plan · Business Plan Template · Employment Agreement Template · Induction Checklist Assessment criteria Students must complete all of the activities listed and submit: · Briefing report · Business Plan · Email to the management team · Customer survey questionnaire · Email to the new employee · Employment agreement Carefully read the following: Ozhouse Clean is based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company was established in 2005 and is a family business established and operated by James and Nancy Anderson. James and Nancy are the Directors of the company and finance any business expansion themselves. Their daughters, Amanda and Sarah, are also Directors and manage the business for their parents who are not involved operationally. Amanda is the Operations Manager and Sarah is the Administration Manager. You have been brought on as a Business Development Manager to help the business reach its goals. The company sees its point of difference from competitors as being a small family business, with a focus on quality and happy and contented staff and customers. The management team understands this point of difference may need to change as the business grows. There may need to be more management or administrative staff employed, for example, while Amanda manages marketing, she is not skilled in this area and is very busy with the operational side of the business, so a skilled marketing officer may be needed. Currently target customers are consumers located in the greater Melbourne area. Target customers are people who want a professional, trustworthy and immaculate cleaning service. Pricing reflects that of competitors. The company employs 15 cleaners, all of whom are part-time contract staff working between 10 and 15 hours a week. The company currently has approximately 70 regular clients, based around Melbourne inner city. These clients require regular home cleaning, either weekly or once every two weeks for 3 to 6 hours. A standard hourly rate of $40 is charged. Staff receive an hourly rate of $25 per hour. The cost of the products provided to staff for cleaning, including equipment and ongoing supplies such as cleaning products, works out to be approximately an additional $2 per hour on top of the rate paid to staff. The company is also considering whether it may be wiser to move to employing a number of full-time, permanent cleaning staff. This is partly because there is a high turnover of casual staff and little loyalty to the company. Staff costs for employing a full-time cleaner is $55,000 per year, including superannuation payments. All ongoing cleaning supplies are currently purchased from Total Cleaning Supplies in Melbourne. However, as this company does not currently offer environmentally friendly products for use in cleaning, a different supplier needs to be identified. It is estimated that the purchase of these products will be an additional $10,000 per month. The products cost double the amount of the non-environmentally friendly products. Sales revenue for the company for the financial year ending 2019 is $360,000 with a gross profit margin of $40,000. Labour costs are a significant part of the business, representing 70% of total costs. Average debtor days are currently 40 days. Currently, marketing is via a website, but a large proportion of the company’s work comes through word of mouth from existing customers. Social media is not used currently to market the business. The new business plan will need to reflect different ways of marketing, especially to attract commercial customers. The company understands that in this period of growth and expansion, it needs clear plans. While it has developed an operational priorities plan, the information in the plan is limited and is for the upcoming year only. Complete the following activities: 1. You are required to review and evaluate the scenario information and the current operational priorities plan. Based on your review and evaluation, identify the business’ vision, mission, values and objectives as these will need to be discussed in detail with the Senior Management Team as a basis for developing the business plan. Note that the management team has advised that they would like you to propose key performance indicators that can be used to measure performance against objectives identified. Access to sample strategic/business plans: https://www.bplans.com/cleaning-and-repairs-and-maintenancebusiness-plans/ Prepare a briefing report (Maximum 1 page) to present in the meeting. 2. Meet with Senior Management (your assessor) to discuss the business plan: At the meeting with Senior Management, you are required to assume that the management team will need to be provided with general information about business planning, as well as exploring the business vision, mission, values and objectives for input into the plan. At the meeting you are required to: · Outline your interpretation of the business’ vision, mission and values based on your evaluation of existing information and for discussion. · Discuss proposed performance objectives and key performance indicators to assess achievement of the objectives. · Listen to the feedback provided by the management team (your assessor). 3. Develop business plan: Following the meeting, assume that you have been given approval to develop the business plan using the template provided (Business Template Plan). When conducting research and developing your business plan, use the following website: https://www.business.gov.au/SearchResult?query=Business%20plan developed by the Australian Government Department of Industry, Innovation and Science as your technical advisor Complete all of the following activities to develop a business plan including: Ozhouse Clean Business Plan · Executive Summary - Provide an overview of the business as per the scenario information e.g. where it is located, when it was established, and key services offered. · Mission - Provide a mission statement based on an analysis of the scenario information, operational plan and discussion at the meeting. · Vision - Provide a vision statement based on an analysis of the scenario information, operational plan and discussion at the meeting. · Our values are - Provide a statement of values based on an analysis of the scenario information, operational plan and discussion at the meeting. · Strategic Objectives - Identify strategic objectives based on an analysis of the scenario information, operational plan and discussion at the meeting. · Market Analysis - Provide an overview of the cleaning services market, for example, revenue for the industry as a whole, growth in the sector, number employed, future trends. Include information relating to residential cleaning, as well as commercial cleaning and review trends such as environmentally friendly cleaning services. Include information about at least three competitors, including a summary of their services, as well as explaining how their services compete with Ozhouse Clean and any points of difference that will enable Ozhouse Clean to stand out. · Target customers and needs - Outline of target customers and their needs in relation to cleaning services. · Pricing options - Describe current pricing strategy and Outline alternative pricing strategies. · Legislation/Regulations - Identifying any permits or licences that are required for new clearing services. · Supplier relationships - Identifying suppliers of environmentally friendly cleaning products that can provide Ozhouse Clean with products. Identify at least three options, including the supplier contact details and summary of products offered. · Situation Analysis - Include a SWOT analysis here · Marketing Strategies - Discuss potential marketing strategies for existing residential services, as well as commercial and environmentally friendly cleaning services. This may be through reviewing how competitors market their services, as well as identifying effective marketing strategies. · Actions - The following table identifies the actions we plan to take to achieve our strategic objectives. Include as many rows as required. Date Month and year Actions Specific actions to achieve objectives Resource requirements (financial, physical, human) Key performance indicators 4. The directors of the company have approved the business plan and have asked you to begin implementation. Your first task is to email the management team the approved business plan. Prepare email to the management team. Your email should introduce and summarise the contents of the approved business plan. 5. Assist Amanda with an implementation task Amanda has approached you for assistance with the customer satisfaction survey she is responsible for as she doesn’t have a lot of marketing experience. Partner up with one of your classmates and together develop a customer satisfaction survey which you can generate to customers through email. Create a customer satisfaction survey. The questionnaire should fit on one side of an A4 page. Your questionnaire should contain between 6 - 8 questions that measure customer satisfaction. During this activity you need to take turns training each other: · Part 1 – Your team member roleplays Amanda while you coaches her on developing a survey in a Word document · Part 2 – You roleplay Amanda while your team member coaches her on how to upload the survey to email and distribute. Your assessor will be looking to see that you can effectively coach and train someone by demonstrating, assisting and guiding. You and team member must sign the observation checklist and submit the questionnaire to your assessor