Business Name (Adventurous Travel): Give the name that your business will be operating under and explain how this name projects the appropriate image for your products/services and customer groups.
Services/Products: Provide an explanation of the top three products or services you will offer. Explain any “added value” services that you will offer and why they are appropriate.
Outline your pricing strategy (skimming, penetration, competitive) and explain why this fits in with your marketing mix and image.
Promotion: name three promotional strategies of your choice and state why they integrate in your company image. State the costs for each strategy, and include them in the financial part!
Type in 11- or 12-point font, double-spaced on 8.5 x 11 letterhead and according to the given structure below.
students are asked to create a business plan for a new tourism business product
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