Bush as a regular guy at home, his difficulty with Europe’s leaders may in part have been a result of low image credibility. We saw such fallout in October 2004 when citizens of 8 out of 10 nations...

Bush as a regular guy at home, his difficulty with Europe’s leaders may in part have been a result of low image credibility. We saw such fallout in October 2004 when citizens of 8 out of 10 nations (Russia and Israel not included) were reported to prefer Kerry to Bush, according to a poll initiated by Canada’s Quebec-based La Presse newspaper (Travis, 2004).