BUSA205 Management Fundamentals CHP. 3 External/Competitive Environment Homework (75 Points) NAME : Objective: To give you the experience of performing an analysis of a company’s external and...

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BUSA205 Management Fundamentals CHP. 3 External/Competitive Environment Homework (75 Points) NAME : Objective: To give you the experience of performing an analysis of a company’s external and competitive environment. INSTRUCTIONS: You will be performing an analysis of McDonald’s, Wendy’s Or Burger King. Place the name on the line below. Using online and/or library resources including websites on the fast food industry and your company’s corporate website and annual report, answer the following questions in complete sentences related to the company you selected to analyze. External/Competitive Environment Company Name : Wendys MACROENVIRONMENT Laws and Regulations (6 Points) What are the key laws and regulations under which this company and the fast food industry must operate? The Economy (6 Points) How does the state of the economy influence the sales of this company’s products? (Covid 19) _________________________________________________________________________________________ Technology (6 Points) What new technologies strongly affect the company you have selected? __________________________________________________________________________________________ Demographics (6 Points) What changes in the population might affect the company’s customer base? State your answer in terms of the demographic variables discussed in Chp. 3. __________________________________________________________________________________________ Social Issues (6 Points) What changes in society (social values) affect the market for your company’s food products? __________________________________________________________________________________________ ORGANIZATION COMPETITIVE ENVIRONMENT Suppliers (5 Points) How does your company’s relationship with suppliers affect its profitability? Must provide specifics related to the company’s supply chain. ______________________________________________________________________________________________ Competitors (5 Points) What companies compete with the firm you selected? Do they compete on price, quality or on other factors? Explain in detail. _______________________________________________________________________________________________ New Entrants (5 Points) Are new competitors to the company likely? Possible? Give examples. ________________________________________________________________________________________________ Substitutes and Complements (5 Points) Is there a threat of substitutes for the fast food industry’s existing products? Are there complementary products that suggest an opportunity for collaboration? Substitutes______________________________________________________________________________________ Complements____________________________________________________________________________________ Customers (5 Points) What characteristics of the company’s customer base influence the company’s competitiveness? What does the typical customer want? ________________________________________________________________________________________________ DISCUSSION QUESTIONS 1. What has the company done to adapt to its environment? (See Adapting at the boundaries, at the core Pgs. 58-59) (10 Points) Apply the textbook concepts (buffering, smoothing, flexible processes) to the company you are analyzing using specific examples. Which of these is your company employing? _________________________________________________________________________________________________ 2. How does the company attempt to influence its environment? (See Independent action/Cooperative action Strategies Pgs. 59-60) (10 Points) Identify the strategies the company you are analyzing is employing to influence their environment. Be certain to state the particular action(s) and the example of it. _________________________________________________________________________________________________