PFA

DATA ANALYTICS USING
SAP ANALYTICS CLOUD
(TELECOMMUNICATION INDUSTRY)
TABLE OF CONTENTS:
PURPOSE
1. CLOUD BASED
1.1 EXECUTIVE SUMMARY
1.2 PLANNING & DATA ANALYSIS
1.3 ANALYSIS RESULTS/DISCUSSION/FINDINGS
1.4 RECOMMENDATIONS
2. CRITICAL ANALYSIS
2.1 ADVANTAGES & DIS-ADVANTAGES OF SAP IN TELLECOM SECTOR
2.2 RECOMMENDATION
PURPOSE:
The purpose of the activity is to sense the Telecom industry of Pakistan. Mobilink, one of the service provider within Telecom sector started their operations in 1990 as the first GSM service provider which provides better network and voice quality. Mobilink, in its initial stages captures the major percentage of customer base at Pakistan, however, this customer base witnessed the drastic declining trend during few specific years 2015-17.
The details analysis of past records, service levels, packages, budgets will be done to understand the possible key factors which led to the decline in customer base of Mobilink
We shall be using SAP Analytics Cloud for our analysis
1 CLOUD BASED:
1.1 EXECUTIVE SUMMARY:
SAP Analytics cloud (SAC) is a next generation business suite. SAP Analytics cloud (SAC) delivers massive simplifications (customer adoption, data model, user experience, decision making, business processes and models) and innovations (Internet of Things, Big Data, business networks, and mobile-first) to help businesses Run Simple in the digital economy.
It was released in 2015. This is used for various aspects of Financial & Operational planning for all business areas. Apart from business planning, the other key components are Business Intelligence (for reporting, dashboard analysis using Graphs & Maps, data-discovery and visualization), predictive analytics, governance, risk, and compliance.
SAP Analytics cloud (SAC) captures the transaction data from S/4 HANA & other sources for business intelligence (BI), planning, and predictive analytics. It is built on SAP Cloud Platform & provide the user friendly experience along with cloud experience to maximize the output & decision making.
SAP Analytics cloud works with a close integration with various sources at which users performs various transactions, be it in Material Management, Sales & Distribution, Warehousing, Financial Module, Success factors etc. Over and above, these transactions are independent of the Industry type as well like Retail, Telecommunication, Banking, Infrastructure, Manufacturing, Healthcare etc. Its helps top level management & other decision makers to analyse the company performance, activity & expense trends through powerful Dashboards & Visualizations for decision making for future.
Data will be visualized and analysed in multiple local and foreign currencies as most of organizations are now a days multinational organizations and thanks to frequent conversion rate of currency (ex- USD to PKR).
SAP Analytics Cloud allows data analysts and business decision makers to visualize, plan and make predictions all from one secure, cloud-based environment.
SAMPLE DASHBOARD:
1.2 PLANNING & DATA ANALYSIS:
SAP Data Warehouse Cloud can get the answers that need faster and with a level of granularity unmatched in the industry so that we can get answers not only to questions you had thought of in advance, but to new ones that come to mind as you understand more about the situation at hand.
We can get fast answers from information that is physically stored in Cloud and in remote locations via data virtualization so that we can leave data where it is created and still get value from it 'connect don't collect data' - saving time and money. We can also set up real-time replication to act immediately on operational data without slowing down our digital core. Bottom line, we can choose the best way to connect of all the data that need, whether it reside in SAP or any other Database, in the cloud or on-premises, and still get fast performance.
ANALYSIS:
Customers are the central point of any business, as they are the source by which any business realize its revenue which are in turn crucial for the business operation and existence of the business.
Therefore, there is no doubt that a large customer base helps a firm to be have competitive edge over the others. A large customer base also helps in diversifying any unforeseen risk, as the customers are spread over a large area and any disturbance in one specific area does not impact and hamper the business operations in a great way.
Here we are going to analyse the decline in the customer base, faced currently by the mobile cellular phone company-Mobilink and will try to find out the root cause of that decline, so that it can be amended and help the company to overcome the current crisis it is stucked into.
There is a revolutionize change in the Mobile cellular phone industry over the past few years. Considering the fact that in today’s time, Mobile cellular phone services are being used for the various other purposes like Entertainment, Information sharing, expanding the businesses and etc.
But all this has been made...