Building on the situation analysis (Assessment 2) you will complete the second component of this scaffolded piece of assessment which is, the Marketing Mix Plan. Remember, this assessment item is an...

Building on the situation analysis (Assessment 2) you will complete the second component of this scaffolded piece of assessment which is, the Marketing Mix Plan.

Remember, this assessment item is anINDIVIDUALassessment task.

Marketing Mix Plan template:

Please download theMarketing mix plan Template

This template details the structure and required sections which you are expected to complete for this assessment task.

The sections include:

• Executive summary


• Target market and positioning


• Marketing Mix strategies


• Evaluation and control


• Implementation and schedule


• Recommendations and conclusions


• Reference list

Metrics PPT

These PPT slides presents examples ofmetrics

Please make sure you put to 'full screen' in order to see the vast array of possible metrics.

Exemplar example

• 
  
  Exemplar - part 2 2017.pdf(6.126 MB)

In this tab,an exemplar of a
marketing mix plan
presents. The exemplar is based on a previous student submission. Please do not copy this as it will present in the text matching software. The exemplar is considered a '7' or High distinction but understandthat there may be errors or lack of informationin some sections - as it is based on a past student submission.

It will provide you with an idea orunderstanding of how this assessment item may present.

Note:
The cover page,executive summary,table of contents have been removed.TheGanttchart appears at the end as it was a larger sheet of paper (A3).

Rubric: Assessment 3

Thisrubric