Build a Balanced Scorecard for the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the...

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Build a Balanced Scorecard for the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a whole. Identify the strategic objectives of the entire organization and the secondary objectives for the unit. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it.

Metrics

Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it.So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective.

If you would like to see a sample table of metrics, here is one example:

Perspective

Objective

Metric

Target Value

Financial

Revenue Growth

Operating Profit Growth

Short-term Solvency

Long-term Solvency

Annual Rate of Growth

% EBIT/Sales

Current Ratio

Long-term Debt/Equity

> 6%

> 7%

> 2.0

Customer

Increase Number of Customers

Maintaining Transaction Size

Improve Customer Satisfaction

Annual rate of Customers Increase

Average Transaction Size

Median Score: Customer Survey

> 5%

> $600

> 90%

Internal

Product Improvement

Ratio of New to Old Products

Maintain Market Share

% R&D Expense to Revenue

Ratio of New to Old Products

Market Share %

> 4%

> 8%

> 24%

Learning

Employee Training

Employee Turnover

Employee Compensation

Annual Hours of Employee Training

Employee Turnover

Average Compensation

> 30,000

> $38,000

Answered Same DayDec 21, 2021

Answer To: Build a Balanced Scorecard for the unit of the organization for which you work, or have worked....

Robert answered on Dec 21 2021

127 Votes

Executive Summary:
Google Inc focused to improving the ways the peoples connect with information. The
company’s innovations in web search and advertising have made the company’s website a
top internet destination. The company maintains the largest and most comprehensive index of
websites and other content make the information freely available to everyone. The company’s
automated search technology helps peoples obtain instant access to relevant information. The
company generates revenue mainly through relevant cost effective online advertising and
business use adWords program to promote their products and services. The company is
incorporated in California in Sep 1998. The company has many different products such as
adwards, adsense, fast communication, reliable and efficient customers and users’ supports,
better search engine, various applications and downloadable products. This paper discuss
about the balance scorecard of the company.
Balance Scorecard of Google Inc:
Balance Scorecard
Category
Main Objective(s)
Key
Measure(s)
Target(s)
Financial
How are prescribed
by shareholder
Increase net
revenue
To innovate ad...

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Build a Balanced Scorecard for the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the...

Answer To: Build a Balanced Scorecard for the unit of the organization for which you work, or have worked....

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