BSBMKG413-
PROMOTE PRODUCTS AND SERVICES
TASK 1
1b. What is the planning process for organising promotional activities?
TASK 3
Task 3 – Presentation: Coordinating Activities
Task 3 requires you to deliver your promotional plan to your training group and Assessor acting as the Bounce Fitness marketing team and contractors from promotional agencies involved in producing and delivering your campaign.
Your presentation must influence and encourage them to want to work with you on this campaign and outlines your plans for the coordination of the overall campaign. In your presentation you must:
3a. Address the staff and resources required to bring your campaign to market – justify the use of external agencies with fact where possible.
Answer:
The presentation to the audience clearly identifies all personnel as well as resources required in order to effectively deliver this campaign. It mentions that we will require the use of both internal and external resources and that we have in these areas.
3b. Detail the roles and responsibilities of all people involved in the campaign
Answer:
3c. State how you will establish and maintain relationships with all those involved in the campaign, and where applicable, your target audience.
3d. State what networks you could develop to use in the delivery of your campaign.
3e. State how you will ensure that all key provisions of relevant legislations are met
TASK 4
Task 4 – Practical: Review and Report on Activities
Task 4 requires you to describe how you would gather data from this campaign and analyse it. To enable you to do this, you must report on how you will measure the effectiveness of the campaign.
Complete your answers on your own paper and include a copy with this Assessment Pack for your Assessor. If you require more space, use your own paper placing your name and group identifier at the top and the question number beside your answer.
If you use your own business, you must include copies of all documentation to which you refer for the Assessor.
If you use your own business, all answers must be confirmed by their supervisor during the interview to complete the Evidence Record.
Discuss
4a. How you will collect and analyse audience feedback and data to establish the impact of the promotional campaign?
Answer:
In order to accurately established impact this promotional campaign and help determine its success, we first need to collect and analyse feedback from the stakeholders involved and the target market of the campaign.
The way this information will be sources and analysed is through the variety of means highlighted below:
· Target market surveys
· Informal feedback
· Focus group
Audience will be asked to rank specific elements of this campaign and comment of overall effectiveness.
4b. How you will assess the effectiveness of the planning process of the campaign and discuss where improvements may be made?
Answer:
We will assess the effectiveness of the planning process of the campaign by measuring and tracking key performance indicators as shown below. The indicators will highlight how the campaign was executed against plan, where we fell behind and where improvement can be made in future.
· Key milestones- Did we achieve things? Why/Why not?
· Key budget items- Did we go over/under? Why?
· Missed deadlines
· External stakeholders deliverable
· Challenges with stakeholders was there any?
4c. How you will collect and analyse feedback from those involved in the campaign regarding the success of the campaign?
Answer:
Feedback on execution and success of the campaign will be collected from multiple stakeholders involved mainly through informal and formal means such as:
· Surveys from external stakeholders involved in executing the campaign
· Feedbacks forms for internal staffs
· Online survey for target audience
· Focus groups on key learning for internal staff
4d. How you will analyse the budget and timelines for the campaign against the benefits experienced by Bounce Fitness as an outcome in terms of budget and customer satisfaction?
Answer: