Answer To: BSBMGT403 Implement continuous improvement BSBMGT403 Implement continuous improvement Name Email...
Dr Khalid answered on Dec 17 2020
Strategic Plan for Continuous Improvement within a Local Gymnasium
Introduction
The presented business plan attempts to increase the quality and accessibility of the local gym services with the core objective of increasing the number of customers and expanding the business and generating profitability for the stakeholders. These improvements are highly needed to enhance the ranking, repute, and overall business of the gymnasium. The recognition of the entire clientele along with their health care and fitness needs is highly required to facilitate the provision of uninterrupted quality services. Members of different communities, patients, elderly people, children, youngsters, unemployed people, government employees, respite seekers, businessmen, indigenous groups, and other established sections of the society exhibit different health care and fitness needs in accordance with their lifestyle and environmental conditions. The fitness administrators and trainers need to evaluate the motivational factors that substantially improve the participation level of clients in various fitness activities (Sibley & Bergman, 2018). Furthermore, the development of the intrinsic goals including health and skills improvement is highly needed to improve the psychological satisfaction of fitness aspirants inside the gymnasium. The gym candidates must also experience an enhanced level of autonomy and competence in the context of elevating their participation in various fitness activities. The fitness administrators need to identify the indoor environment of the gymnasium and its impact on the health, wellness, and psychology of the customers. The indoor gym environments must be conducive to various fitness activities (Castro, et al., 2015). The administrators should give extra emphasis to the cleanliness of the gym facility and optimize the occupancy rates in accordance with the number and participation level of the gym members. The optimization of the respirable fractions inside the gymnasium is also required to improve the wellness feeling of the entire participants. This strategies plan discusses similar strategies in the context of elevating the number of customers and business outcomes the concerned gym facility.
Continuous Improvement Plan
Key Performance Areas (KPAs) of Gymnasium
The key performance areas of the selected gymnasium are based on the enhancement of the business profile, resourcing, development, and facilities. Resourcing is based on the sustained improvement in finance and administration. Development is based on the elevation in client membership frequency, promotions, and marketing campaigns. However, facilities are based on the expansion, upgrading, and maintenance of the gymnasium infrastructure. The improvement of these performance areas is highly needed to effectively improve the psychological/physical sense, productivity, and efficiency of the gym members (Doğan, 2015). The gym administrators need to utilize the following strategies in the context of improving customer engagement and enhancing the overall business of the fitness center/gym.
Utilization of Apps
The gym administrators need to utilize various android apps with the objective of connecting with the gym members and promoting various fitness regimes across the selected clientele. Indeed, the strategic use of mobile apps will not only promote a range of fitness activities across the intended clients but enhance their participation/enrolment rates in a range of significant gym-based exercise programs (Guo et al., 2017).
Member Discount
The gym administrators and management require providing membership discount to the new joiners with the objective of improving their motivation level towards the fitness regime. Membership discount will increase the number of customer references and elevate the overall rating of the fitness center/gym. Furthermore, a substantial discount to the existing gym members on the cash payments will not only improve the cash flow but also increase the sustainability of customers to a considerable extent (AMA, 2018). The modification in the membership fees should be done in accordance with the market trends while concomitantly evaluating the cost of the fitness resources and overall profitability of gymnasium.
Advertising Campaigns
The advertising campaigns are highly needed to effectively enhance the short/long-term incentives of the gymnasium (d-Paiva, 2005). Ad campaigns will not only attract the new customers but also increase their curiosity for a range of fitness themes in the fitness center/gym. Furthermore, the ad campaigns should be performed in a manner to emphasize the health and wellness advantages offered by the gymnasium. For example, the ad campaigns should emphasize the advantages of resistance and aerobic physical...