Assessment Task 1 Written Questions Explain the key phases of a change management process. Explain three reasons why an organisation might initiate change. Explain force-field analysis as a model for...

Assessment Task 1 Written Questions
Explain the key phases of a change management process.
The key phase of the change management process includes strategy and the planning phase of the change management plan. The next one is the organizational change management plan consideration, configuration and testing and the product training phase. All these are considered as the most important phase of the change management plan (Benijariu et al., 2017).
Explain three reasons why an organisation might initiate change.
The organization might initiate change due to the several factors-
· Retaining the competitive edge in the market and being relevant to the business area.
· Encouraging innovation and developing new skills.
· Initiate better business opportunities (Cameron & Green, 2019).
Explain force-field analysis as a model for understanding the change process.
The force-field analysis model help in analysing the root cause behind the change identified and required. The technique believes in the fact that any situation observed is the result of the forces (Galli et al., 2018).
Explain the key premises of the Burke & Litwin organisational change model and its application to the change process.
The key premises of the Burke & Litwin Organisational change model is it is used in understanding the organization components parts and how they are related to each other in a time of change. It is applied in the change process by analysing the components most preferentially used in the overall change (Dumas & Beinecke, 2018).
Discuss the purpose of Kotter’s 8-step change model and the steps involved. Explain each of the steps involved.
The Kotter’s 8-step change model helps in bringing lasting change tom an organization. The steps involved are-
Create a sense of urgency
It focuses on taking everyone out of their comfort zone and make them understand the need of change (Gittell et al., 2018).
Form a guiding coalition
It focuses on the formation of a project team and the involvement of leaders in seeking the group of volunteers.
Develop an inspired vision
The leaders need to create an inspiring vision for change within the organization.
Convey the new vision
Cooperation and support for the vision is accumulated and initiated in this step so that maximum employees should be made aware of the change.
Empowering others to enact the vision
The next step is to empower the employees to comply with the change most preferably.
Generate short-term wins
Short term goals need to be formulated so that the performance could be measured.
Sustain acceleration of the vision
As the change is a slow process a proper agenda should be formulated in order to sustain to the changes.
Institute permanent change
The final step is to embed the change influentially into the core and culture of the organization.

Explain two strategies that can be used to effectively communicate and embed change during an organisational change process.
The two prime strategies that could be used in the process includes sharing a vision with the employees so that they could understand the change and chart the path, it would help the employees in analysing how the whole process would be moving (Orji et al., 2019).
Explain how external environment can impact on change strategies.
The external environment of the company includes the customers, competitors and the technology used if the senior management did not consider all these while initiating the change management plan for the organization it will impact the strategies formulated and hinder the foremost success of the plan.
Explain the importance of a participative management style when implementing organisation change.
The importance of the participative management style in the implementation of organizational change can be evaluated by the fact that the participative management instill a sense of pride and motivates employees to increase the productivity in order to increase the goals (Raja, Joseph & Totawar, 2020).
Explain two aspects of organisational behaviours that can impact on organisational change.
Two major aspects of the organizational behaviour that can impact on organizational change includes the decision making capacity of the senior management and the interdisciplinary approach towards the change. The senior management need to ensure that the organizational behaviour should complement the organizational change and can accumulate a proper framework for the company as well as the employees.
Describe five components that may be included as part of a change management plan.
The five components that should be included are-
· Leadership alignment.
· Stakeholder engagement.
· Communication (Rosenbaum, More & Steanne, 2018).
· Change impact and readiness.
· Training and organization.
Explain three reasons why individuals or groups within an organisation may resist change. Include at least one suggestion of how resistance can be overcome for each of the areas you identify.
The individual or group can resist to change due to the following reasons-
· Mistrust and lack of confidence.
· Fear of failure.
· Poor communication.
It can be overcome through following some of the prime suggestions-
· Proper motivation given to the employees.
· An efficient training and development should be noticed.
· A good and effective communication is required.
Discuss at least three barriers to organisational change.
Three barriers to organizational change are-
· Negative employee attitudes.
· Inefficient communication.
· Lack of management support for the change (Stoutten, Rousseau & De Cremmer, 2018).
Discuss at least two strategies to address barriers to organizational change.
The strategies that would be efficient in addressing barriers to organizational change-
· Communication and education.
· Participation of the employees (Turner et al., 2019).
Assessment Task 2 Change Management Plan Project
Samson Media
Change Management Briefing Report
Introduction
1) Strategic objectives (P15 of Student Assessment Tool)
2) Changes required (P16 of Student Assessment Tool)
3) Review current human resources policies and procedures


The strategic objective of the report is to analyse the overall market situation and the company situation regarding the current trend and practices and then formulate the change management plan for the company. The objective would be to formulate an effective change management plan that would help in evolving the features of the company. The major changes that are required within the organization is the digitalization of the operations of the company on a huge level, looking up to the staffs that are required and the one that are not basically needful in the new process and the content improvisation of the company.
The current human resource policies and procedures include the recruitment, selection, induction policy and procedures the company.
The recruitment policy of the company is to attract and select the employees that would be the best suited for the company. The HR would be commencing the position description, collecting the applicant’s information and then scheduling the recruitment process. The recruitment process would include the process like screening, interviewing and then final selection. For the induction the HR will ensure that all the mandatory formality need to be fulfilled before on boarding the candidate and before their probation period. The termination policy and procedure of the company are strictly on the base of the guidelines of the company that indicates the violation of the rules and regulations of the company can lead to strict action against the employees and in the worst case even lead to the termination of the employees.
External environment analysis
1) PESTLE Analysis:
· Political: service tax on development and supply of content for use in advertising purpose.
The increased service task is also one of the important factors that need to be considered in political analysis.
· Economic: the mixed market economy is considered to be prosperous, considering the western market economy where the GDP is high and the rate of poverty is low it would be great challenge.
· Social: the social factors will mostly influence the people’s choice and the company need to understand the changing preference of the customers may impact the company’s performance.
· Technology: the technological factors would contribute in the stiff and increasing competition in the market.
· Legal: the threat of piracy is among the measure legal threats.
· Environment: the environmental factors would address to the environment in which the business exists.
2) Industry Trends (Magazine, digital publications, and etc.): the industry trends are focused and inclined much towards the Webzines as with the increasing digitalization the print format is not much in fashion and are not approached by the people, which is one of the major reason for the company declining popularity.
3) Impact of external environment on the achievement of organization objectives: the external environment has both the positive and negative impact on the achievement of organization. It completely depends upon how the...