Bring to class three or four brochures on a variety of topics. Form into teams of two or three, each team with five brochures. Analyze the five brochures based on AIDA, attractiveness, dynamism,...

Bring to class three or four brochures on a variety of topics. Form into teams of two or three, each team with five brochures. Analyze the five brochures based on AIDA, attractiveness, dynamism, effectiveness, and use of logos, pathos, and ethos. Rank them from best (1) to worst (5). Then have a member of each group explain to the class what three qualities of the best brochure made it the most effective, and what three qualities of the worst brochure made it the least effective.