Bring a magazine to class, and analyze the emotional appeals in as many full-page ads as you can. Then classify those ads by types of emotional appeal, and see whether you can connect the appeals to...


Bring a magazine to class, and analyze the emotional appeals in as many full-page ads as you can. Then classify those ads by types of emotional appeal, and see whether you can connect the appeals to the subject or target audience of the magazine. Compare your results with those of your classmates, and discuss your findings. For instance, do the ads in news magazines like Time and Newsweek appeal to different emotions and desires from the ads in publications such as Cosmopolitan, Spin, Sports Illustrated, Automobile, and National Geographic?



May 20, 2022
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