Answer To: Brief history of the company. How the company is running? What is going now with covid?How the...
Akash answered on Apr 27 2021
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Title: Accounting
Contents
Introduction 3
Brief History and Performance of the Company 3
Current Situation of the Company due to COVID 4
Post COVID-19 Scenario for the Company 5
Recommendations for Buying 6
Conclusion 7
Works Cited 9
Introduction
Food Industry is an age old and one of the behemoth industry in the world. The industry was initially started from selling raw food products to packaged food products. However, with the advent of time, the industry has reincarnated itself and has redeveloped its strategy to launch new products like food delivery system, food chain stores and etc. The industry has also grown manifold in the last few years due to globalization and liberalization polices. Most of the countries has opened up the economies to welcome business houses, which has not only brought new opportunities but also brought new threats and risks be it recession, coronavirus on anything else. For the purpose of this assignment the American coffee giant Starbucks Corporation has been selected
Brief History and Performance of the Company
The company was established in 1971 by the students of San Francisco University in Seattle, Washington. According to Xin et al., inspired by the idea of selling roasted coffee beans, the company during the first year of operations sells only roasted coffee beans made from green coffee beans. In 1987, the founders sold the company to Howard Schultz, who quickly expanded the company and by 1992, the company operates 140 outlets with an annual turnover of 73.5 million USD. In early 2000’s the company has increased its operations to various countries leading to a turnover of 6,369 million USD in 2005. The company has ranked 132nd in the list of fortune 500 largest US companies by revenue. The company is currently chaired by Myron E. Ullman.
The company has been selected because of its worldwide presence, rapid growth, expansion and distinct business model. The company is currently operating in more than 150 countries. It sells varieties of coffees including handcrafted coffees, teas and other food products like breads, sides and etc. As of March 2019, the company operates more than 30,000 stores worldwide with over 18,000 stores in America. In the year 2019, the company has earned a profit of 3,600 million USD with a hefty turnover of 26,508 million USD. The company’s average growth rate was 3% in terms of revenue whereas the company has reported an increase of 7% of net revenue in 2019 from $24.7 billion in 2018 to $26.6 billion in fiscal 2019. In spite of increase in revenue, the EPS has decreased from $3.24 in 2018 to $2.92 in 2019. In addition, despite tremendous increase in revenue the net profit attributable to Starbucks has decreased from $4.5 billion to $3.6 billion (Starbucks).
The decrease in revenue was mainly due to acquisition of East China venture and sale of Tazo brand. In spite of these fluctuations, the company has managed to return $12 billion to its shareholders in fiscal 2019 through share repurchased and dividends compared to $9 billion in 2018. Besides, the company has incurred capital expenditure of $1.8 billion in 2019 as compared to $ 2 billion in 2018. The increase in revenue represents the efforts that has been constantly taken to streamline the business. However, the same has been offset by the business restructuring activities undertaken in Asia-Pacific region (Starbucks).
The year 2020 has begun with lots of hustle and tussle be it pandemic coronavirus or anything else. Most of the countries in the world have lockdown all economic and...