Brics and Mitsk Project Week 4 Guidelines and Grading Rubric (100 points) Guidelines Prepare a PowerPoint Presentation based upon a Brics and Mitsk Country: Brazil, Russia, India, China South Africa,...

Brics and Mitsk INDIA
Brics and Mitsk
INDIA
Brics, formed in 2011 is an international political organization of leading emerging economy. Brics stands for Brazil, Russia, India, China and South Africa. It is an independent world organization that works for structured economical, social and environmentally stable brics blocks. Main objective of Brics is to achieve regional development. Aim of this presentation is to study is to develop an understanding of India—for the purposes of understanding global business strategy, and the opportunities and threats.
1
INDIA & Porter theory
Nation’s prime role- Providing home base.
Home base- Nation with created and sustained competitive advantage.
Home base location- Most advanced skills, core technologies and most productive jobs.
Indian population 1.2 billion.
Labor force- 2nd largest in world.
Democratic country.
Availability of natural resources.
Broad knowledge economy.
For porter theory, nation plays a vital role as it provides a home base for business with created and sustained competitive advantage. Generally, the home base location is decided on the basis of core competencies, productive jobs and advanced skills as per the business requirement. India with a dense population and labor force provides ease of availability of labor. Unemployment force also adds to ease of availability of manpower.
2
Porter’s Diamond of National Advantage
Porter ‘s theory aims to analyze the reason an organization can establish in a country. Porter studied 100 industries in 10 nations and postulated that there are four major factors having impact on success in a country. These factors are-
Firm strategy, structure and rivalry
Factor conditions
Demand conditions
Related and supporting industries
Along with these 4 attributes, 2 external forces also plays vital role. These are government and chance.
Existence of these attributes leads to success.
Higher the attribute, higher success rate.
Reinforcing in mutual manner.
This theory helps to predict the international trade that is observable in real world.
3
1. Impact of Factor conditions
There are two type of factors
Major factors- Basic
Climatic conditions.
Availability of natural resources.
Geographic locations.
Changing demography.
Additional factors- Advanced
Impact of communication.
Labor-...