Brick-and-mortar stores and online businesses have different perspectives regarding competitive advantage. Respond to the following in a minimum of 175 words: With their different perspectives in...

STRATEGIC MANAGEMENT     1
STRATEGIC MANAGEMENT     4
STRATEGIC DIFFERENCE BETWEEN BRICK-AND-MORTAR STORE VS. ONLINE BUSINESSES
Table of Contents
Strategic Difference    3
Brick-and-Mortar Strategies to Compete with Online Businesses    3
References    4
Strategic Difference
Often both brick-and-mortar store and online businesses are categorized under same classification of retail business, however, there are certain strategic difference between these two in the manner in which they operate. As discussed by Kim and Chun (2018) the first difference is the location, where brick-and-mortar store operate physically, whereas, online business works over the website and virtual shopping carts, where the customer’s order the products, which is delivered to their home. The next important difference is the omnichannel flexibility, which the online businesses have, whereas,...