BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 1 of 5 ASSESSMENT BRIEF Subject Code and Title BIZ202: The Business Environment Assessment Presentation Individual/Group Group (3-4 Students)...

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BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 1 of 5 ASSESSMENT BRIEF Subject Code and Title BIZ202: The Business Environment Assessment Presentation Individual/Group Group (3-4 Students) Length 15 Minutes Learning Outcomes d) Apply a relevant framework to evaluate the macro and micro environmental influences on an organisation. e) Create a business case for potential growth opportunities based on analysis of external factors Submission Week 11/12 Weighting 15% Total Marks 100 marks Context: Businesses which do not properly address the factors in their environment which affect them can succumb to pressures which they did not account for. Past examples of businesses which have lost a significant portion of their revenue, or businesses which have had to close entirely due to factors in their environment are common. Objectives:  Correctly identify a business which has made a loss or had to close due to environmental influences outside its control  Understand the events leading up to this loss or closure, and accurately discuss the key factors which caused it  Accurately apply course concepts to the key event(s) to offer an alternative path which may have prevented the loss/closure.  Condense findings into a relevant format suitable for presentation to a business in a consulting environment. Linkages between Case Study (Assessment 3) and Presentation (Assessment 4): The business case study is a comprehensive, retrospective review of a business which suffered a loss or closure due to environmental factors beyond its own control. This report should be suitably structured to present on its own, but the presentation’s purpose is to provide a more accessible and interactive medium through which to showcase the data of BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 2 of 5 the case study, and the presentation should offer an alternative solution to the problem discussed in the case study, with reference to strategies discussed in the subject. Instructions: The presentation will serve as an accessible way of collecting the information discussed in the case study, suitable for delivery to a board or investor group. Additionally, the presentation will also have solutions for the issues faced by the company discussed in the case study, as well as a discussion of possible future business strategies to enable growth through consideration of the external business environment.  Present and display the background information and relevant environmental challenges discussed in the case study in a way which is engaging and succinct  Offer a range of solutions that is broad enough to counter the major challenges leading to the loss/closure of the business  Offer a comprehensive strategy for future growth of the business with reference to each of the four elements of the external business environment.  The presentation must be correctly referenced using APA style Submission Instructions: Submit copy of Environmental Business Case Presentation in .pptx or .pdf format via the Assessment link in the main navigation menu in BIZ202 The Business environment. One submission per group is allowed. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. TEAM MEMBER EVALUATION FORM Each team member should fill out the evaluation form individually and confidentially and submit it using Team Member Evaluation Form Submission Link. The Evaluation Form is available to download, under Assessment Information. Be sure to include your name along with those of the other group members and rate yourself along with the others. Please rate each group member’s contribution to each category by providing a score of either 0,1, 2, 3 and 4 (0 for low, 4 for high). Total your ratings. This total rating will be used in calculating the Team work attribute mentioned in the marking rubric of Assessment 3 & Assessment 4. BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 3 of 5 Also be sure to provide any additional information about the project experience relative to group members and the assessment itself. BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 4 of 5 Learning Rubric: Business Case Assessment Attributes Fail (Unacceptable) (0-49) Pass (Functional) (50-64) Credit (Proficient) (65-74) Distinction (Advanced) (75-84) High Distinction (Exceptional) (85-100) Grade Description (Grading Scheme) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in‐ depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. Growth Opportunity 40% Create a business case for potential growth opportunities based on analysis of external environmental factors Does not address possible future growth of business using frameworks and tools from course content, or through discussion of external environment. Provides relatively broad idea for future growth by applying concepts and discussing four areas of external environment. Provides specific strategies for potential future growth by addressing each of the four environmental factors specifically. Offers specific growth strategies for each of the four external environmental factors, as well as by addressing the broader environmental context as a whole. Offers insightful and novel strategies which address each area of the external environment comprehensively, as well as discussing the broader environmental context at length. Framework Application 30% Does not address selected issues in any way. Partially adresses issues with Identifies certain issues discussed in report with correct methods as discussed in course content. Identifies all relevant issues by applying known framework as discussed in course content to situation accurately. Applies known framework thoroughly to situation to correctly identify all issues which need to be addressed. Applies known framework exactly to issues discussed, refines and extends upon this framework to not only identify http://www.tua.edu.au/media/50742/a240_grading-scheme.pdf BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 5 of 5 Apply a relevant framework to evaluate the macro and micro environmental influences on an organisation incorrect methods. Extends upon known framework to discuss novel solutions to issues at hand. current environmental issues and influences, but speculates on possible external influences and environmental issues not discussed with insight. Team Work 20% Places individual goals ahead of the group responsibility. Hinders the group process and upsets the schedule. issues. Identifies team and individual goals, tasks, responsibilities and schedules Identifies team and individual goals, tasks, responsibilities and schedules Contributes to group processes. Works together with others towards shared goals Renegotiates responsibilities to meet needed chang Supports the team in a valuable way. Facilitates team development Renegotiates responsibilities, tasks and schedules to meet needed change Leads teams. Evaluates team’s outcomes Implements strategies for enhancing team effectiveness Correct citation of key resources and evidence 10% Overall structure, appearance and referencing of the report are assessed Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence. Demonstrates use of high- quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence.
Answered Same DayMay 08, 2020BIZ 202

Answer To: BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 1 of 5 ASSESSMENT BRIEF Subject Code and Title...

Sundeep answered on May 10 2020
156 Votes
The Collapse of Ansett Airline Australia
The Collapse of Ansett Airline Australia
Student Name:
Course ID:
Assessor Name:
Submission Date:
Introduction
Year of establishment: 1935
Operation Period: over 65 years
Australia’s second-leading airline
yearly turnover: over 3 billion dollars
Reality: bleeding a huge amount of 1.3 million dollars daily
15,000 people jobless when airlines shut down
final dividend paid off to prior Ansett staff members attained an overall average return of 96% in dollars
Established during the 1935, Ansett was considered as being Australia’s second-leading a
irline and operated for the period of over 65 years (Schneider, 2015). The company carried over 14 million passengers yearly and had a yearly turnover of over 3 billion dollars by the time Ansett was positioned into administration during the year 2001.
In actuality, it was bleeding a huge amount of 1.3 million dollars daily as per parent corporation Air New Zealand (Schneider, 2015). The collapse of the Airline left around 15,000 people jobless
2
Process Flow
The customer gets the tracking number in 10 days and enters the website with this tracking number. If the website login is successful it can lead to either chat or level 1 cust agent or refund desk, if no it leads to Chat option. If the chat option is available it leads further and if no it leads to calling “800” which leads to Robert. If Robert doesn’t give access, it tries to stop the customer and then reaches the website again. If it allows, we reach Level 1 customer agent
3
Process Flow
Continued...
If the level 1 cust desk is cleared it leads to refund page and if not it leads to care desk. If the care desk facilities are applicable, it leads to the refund desk and if no it leads to calling “800”. If the call is connected it leads to Robert who approves it to lead to customer agent. If the cust agent approves, the reservation cancel is triggered and the customer is redirected to the refund desk.
4
Discovered Issues
5
Poor Backup Plan
Improper Route Designing
Bad Self Care Service
Poor Backup Plan
Inefficient and required improvements
Three backup plans i.e. email or fax, online chat and calling the customer service
None of them actually worked
Emailing or sending fax to the company for refund never worked
online chat was basically an automated identification system, which worked on a set of templates and pre-defined words
Wait time of as high as 45 minutes
The backup plan available for the customers was highly inefficient and required improvements. After problems faced with the website, the customer was presented with three backup plans i.e. email or fax, online chat and calling the customer service. none of them actually worked!!
Emailing or sending fax to the company for refund never worked as no reply was ever received!
Second, the online chat was basically an automated identification system, which worked on a set of templates and pre-defined words.
The third option was to contact customer service but it was not easy. It was a huge complication in itself with a wait time of as high as 45 minutes.
6
Poor Backup Plan
Destruction of company’s image
Fallout of the customers
SOLUTION
Re-designing the backup system
Increased assurance and a much better level of customer experience to the customers
Easy and quick refund processing
Could have helped in saving a lot of time and effort
All these problems simply resulted in the destruction of company’s image and ultimately loosing the customers
The best solution for the above problems could have been re-designing the backup system
could have offered an increased assurance and a much better level of customer experience
it could have helped in saving a lot of time and effort especially in case of unexpected problems
7
Improper Route Designing
Customers usually end up calling for help with a hope to get their problem resolved and refund processed quickly
The first step at involved talking to an automated machine that usually never solved a problem
It just routed the call from one wrong end to another
This made customers more confused and added to the existing level of frustration!!
the automated machine could not understand the command and it took back to the first step. And again the entire set of commands was replayed till the time customer finally somehow ends up talking to an agent.
this was the first level agent, who was usually not aware of the problem and basically was not in a position to resolve the problem
8
Poor Backup Plan
There was again a waiting period of approximately 5 minutes, which by this time seems to be too long.
Refund department can only process the refund if reservation had been cancelled completely, which did not happen
The process of cancellation was then explained to the customer at this step
Customers had to connect with a different department first to get the reservation cancelled and then, get the refund processed
the length of the entire process became a minimum of 45 minutes
the airline started loosing the customers and over a period of time developed a bad image of its customer service
The strategic aim should have been to make it as simple as process and reduce the call time. The manual effort must have been carefully removed and IT should be incorporated.
9
Bad Self-Care Service
Wait up-to ten days to just receive the tracking number after submitting the online form
The tracking number may or may not work and caused extreme frustration
Customer got an extremely bad impression and never wanted to try self-care option again.
The back up process of speaking to the agents was also daunting and more confusing. The agents were not aware of the scenario and the refund problem
The self care service had a lot of problems with customers having to wait up-to ten days to just receive the tracking number after submitting the online form
the tracking number may or may not work and caused extreme frustration. Further, the back up process of speaking to the agents was also daunting and more...
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