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BIZ101_Assessment 2A_Report Outline & Resources Analysis Page 1 of 5 ASSESSMENT BRIEF 2A Subject Code and Title BIZ101: Business Communications Assessment Report Outline and Resource Analysis Individual/Group Individual Length 1000 words (+/- 10%) Learning Outcomes This assessment addresses the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study. b) Demonstrate research skills and referencing appropriate to the level of study. c) Critically analyse texts and/or multi- modal material in both a business and academic context. d) Evaluate the use and importance of technology in presenting business communication Submission By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7) For Intensive (6 week) class: by 11:55pm AEST/AEDT Wednesday Week 4 Weighting 25% Total Marks 100 marks Context: Assessments 2 and 3 for this subject relate to the topic of implementing a digital communication strategy in an organization. Choose one of the topics below as the focus for your assignments: A. Using Social Media in the workplace to communicate B. Communicating companywide employee recognition C. Boosting workplace motivation through innovative communication tools D. Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace E. Podcasts, internal blogs/vlogs as a means to communicate to employees F. Using an internal intranet/social Intranet for employee interaction BIZ101_Assessment 2A_Report Outline & Resources Analysis Page 2 of 5 Instructions for the Report Outline and Resource Analysis: The Report Outline is a plan of the report you are going to write for Assessment 2B. The report outline tells the reader what to expect from the report. The Report Outline tells the reader: - The purpose of the report (what it will be about, what questions will be answered) - The structure of the report (what sections or parts will be included in the report) - The purpose of each of the different parts of the report - Four research sources you will use to research information for the report, why they are relevant to the topic, and why they are credible. Please use the following outline to help structure your Report Outline: Introduction Background of the issue Purpose of the Report Outline Topic of the report Purpose of the report Intended audience (Who will read the report?) Background of the organisation Type of communications strategy you have chosen to implement Body List the main sections or headings to be included in the Discussion section of your report. Find four research sources that will be useful for completing the Assessment 2B report. Two of the research sources must be from reliable academic sources, such as academic journals. The other two sources can come from media sites, books, magazines, websites, YouTube or Tedtalks. Provide the following separately for each resource: 1. Name of the resource (e.g. 21st Century Communication) 2. Type of resource (e.g. website, article, video) 3. A brief summary of which each resource, justifying why it is relevant to the topic of your report. 4. Evaluate the reliability of each resource by applying the five reliability tests. BIZ101_Assessment 2A_Report Outline & Resources Analysis Page 3 of 5 Submitting Your Assessment 1. Check your originality by uploading your assignment to Turnitin. 2. When the Turnitin result is less than 20%, submit your assignment through the Assessment submission area. Conclusion Explain what questions will be answered in the conclusion of the report (but don’t provide the answers). Recommendations Recommendations are advice about what to do next in order to improve or solve problems. Outline what problems or types of improvements will be addressed in your report recommendations (but don’t give any recommendations). Reference List Include references to all four sources of research information in the APA 6th edition style. BIZ101 Assessment 2A Brief Page 4 of 5 Assessment Rubric Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Number of sources 10% Identifies less than 4 sources useful to complete the Assessment 2B Written Report on the chosen topic. Identifies 4 sources, however there are less than 2 reliable academic sources identified. The usefulness and/or suitability of the sources identified to complete the Assessment 2B Written Report on the chosen topic is debatable. Identifies 4 sources, from which at least 2 are from reliable academic sources. The sources identified are generally useful and appropriate to complete the Assessment 2B Written Report on the chosen topic. Identifies 4 sources, from which at least 2 are from reliable academic sources. All sources identified are useful and pertinent to complete the Assessment 2B Written Report on the chosen topic. Identifies 4 sources, from which at least 2 are from reliable academic sources. The academic sources identified are critical in the discipline to the discussion of the chosen topic. All sources identified are highly pertinent to complete the Assessment 2B Written Report on the chosen topic. Referencing 25% Does not include correct references or in-text citations; does not use APA 6th ed. style. Attempts to include references or in-text citations; however, these are sometimes insufficient or incorrect; uses APA 6th ed. style, however may contain some citation or referencing errors. Includes in-text citations and references from suitable sources; uses APA 6th ed. style, however may contain minor citation or referencing errors. Includes in-text citations and references from suitable sources; uses APA 6th ed. style, containing minimal and or no errors. Includes in-text citations and references from suitable sources; uses APA 6th ed. style, containing no errors. Summary 30% Sources have not been summarised (i.e. more than one summary missing for one of the sources). There is no/ a limited attempt at justifying relevance of selected sources. Most sources have been summarised (i.e. all sources have partial summaries or there is one summary missing for one of the sources). The summaries are inconsistently appropriate to the task, as demonstrated by an interrupted flow of ideas and at times lack of clarity. All sources have been summarised appropriately, however this still needs some work to achieve a clear and coherent flow of ideas. There is a generally adequate attempt at justifying the relevance of all selected sources, however this still needs some work (i.e. relevance to topic and task inconsistently clear). All sources have been summarised appropriately, coherently and clearly. All sources are justified in relation to their relevance to the topic of the written report clearly and consistently. All summaries are consistently clear and coherent; in the summaries, the main ideas are synthetised as they are needed to justify the source selection in relation to the topic of the written report (i.e. main ideas from sources are used to justify selection and relevance to chosen topic). BIZ101 Assessment 2A Brief Page 5 of 5 There is a basic attempt at justifying the relevance of all selected sources, however this needs substantial work (i.e. relevance to topic and task not entirely clear, appropriate). Reliability evaluation 35% The reliability evaluation shows no understanding of source authority, audience, transparency, objectivity and currency, with omissions in all of the tests. The reliability evaluation shows superficial understanding of source authority, audience, transparency, objectivity and currency, with weaknesses in all of the tests and some omissions. The reliability evaluation shows a generally competent understanding of source authority, audience, transparency, objectivity and currency, with only weaknesses in some of the tests and no omissions. The reliability evaluation shows a clearly competent understanding of source authority, audience, transparency, objectivity and currency, with no more than one or two weaknesses and no omissions in all of the tests. The reliability evaluation is comprehensive, thorough and appropriate in all tests, demonstrating a highly competent understanding of source authority, audience, transparency, objectivity and currency, with no weaknesses and no omissions in all of the tests.