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BIZ101 Assessment 1 Brief Page 1 of 5 ASSESSMENT 1 BRIEF Subject Code and Title BIZ101 Business Communications Assessment Professional Blog Individual/Group Individual Task Length 800 words (+/- 10%) Learning Outcomes a) Demonstrate information literacy and critical analysis appropriate to the level of study. c) Examine the internal and external business environment to effectively interpret messages in different business contexts. d) Identify and apply effective communication skills within a variety of business environments, including the use of technology. Submission Due by 11:55pm AEST/AEDT Sunday Module 2.2 (Week 4) Weighting 20% Total Marks 100 marks Task Summary Write different texts commonly used in modern business practices as entries in a blog. Please refer to the Task Instructions for details on how to complete this assessment. Context In the modern business world, a successful communicator needs to be able to transfer and respond to messages and requests using written communication. This assessment task is designed for you to demonstrate your ability to write different texts appropriately as entries to a professional blog. To do this, you will apply your knowledge and understanding of key concepts relating to written communication covered in Module 1 & 2 of this subject. This task will provide you with an insight into different text types you will use for business communication along with resources for you to use to reach your academic potential. BIZ101 Assessment 1 Brief Page 2 of 5 Task Instructions To complete this assessment task, you must use the Blog tool in Blackboard and create each text type below as an entry. • Use the headings suggested below as entry titles. • Refer to the ‘How to create a blog entry’ document in the Assessment folder for this task for detailed instructions on how to use Blogs in Blackboard. 1. Writing Activity- 350 words • Create a new entry in your Blog entitled ‘1. Writing Activity’. • In a short answer format, discuss: o the themes of academic integrity and values, o your learning style based on Peterson & Kolb’s (2017) Learning Style Profile and Gardener’s (1983) Multiple Intelligences, o time management, and o how you will apply critical thinking to further knowledge and develop skills as a student. • Include three (3) academic sources as in-text citations to support your ideas and their full reference information in the Reference List. o Follow APA 6th ed. style in your in-text citations and Reference List. 2. An email in response to a staff request- 200 words • Create a new entry in your Blog entitled ‘2. Email’. • Respond in an email format to the following scenario: Jamie is a new staff member who has been working with you for three weeks and you are their line manager. Jamie has emailed you to ask for a day of annual leave but they have not worked enough time to have gained any leave entitlement. • Consider Jamie’s request and draft an email in response to their request. • Justify your decision based on their request. 3. A letter in response to a customer complaint- 250 words • Create a new entry in your Blog entitled ‘3. Letter’. • Respond in a letter format to the following scenario: You were on leave and a regular client has sent a follow up letter of complaint about a communication breakdown which resulted in them receiving a very poor customer service experience when you were away. They want to know what went wrong and how you will resolve the problem. • Consider the context and the customer service standard you believe is required and draft a letter in response to the client’s query. o Consider that you will show this letter to your supervisor before sending it to the client. BIZ101 Assessment 1 Brief Page 3 of 5 • Justify your decision based on the context. 4. A reference list • Create a new entry in your Blog entitled ‘4. Reference List’. o This entry in the professional blog entry does not count towards the word limit for this assessment task. • Please include a minimum of three (3) academic references used in entry 1. • References must follow APA 6th ed. style for referencing. Please note the following additional information: • You should adhere to the correct use of academic writing, presentation and grammar. • You are advised to include a minimum of 3 academic references which should be textbooks or academic journals. Appropriate websites may be used in addition to these. • For additional support on academic skills, please visit: https://laureate- au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1& amp;content_id=_2498849_1 Referencing • Please comply with all academic standards of legibility and referencing. • It is essential that you use appropriate APA 6th edition style for citing and referencing your research. If you need revision or reminding of the rules of APA 6th edition style visit the Academic Skills resources on referencing: http://library.laureate.net.au/research_skills/referencing Submission Instructions Submit your Professional Blog via the Assessments link in the main navigation menu in BIZ101 Business Communications. You can also access your Assessment 1 Blog via the Blogs tool link in the main navigation menu. Please refer to the resource document entitled ‘How to create a blog entry’, provided in the Assessment folder, for more detailed instructions. Your learning facilitator will provide feedback via the Grade Centre in Blackboard. Feedback can be viewed in My Grades. The below assessment rubric guides the marker when awarding marks for your Professional Blog. You should use this rubric to review your assessment task prior to submission, ensuring there is nothing you have missed. https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 http://library.laureate.net.au/research_skills/referencing BIZ101 Assessment 1 Brief Page 4 of 5 Assessment rubric Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Written communication 30% Difficult to understand for audience, no logical/clear structure, poor flow of ideas. Audience cannot follow the line of reasoning. Skills in written communication need work urgently (i.e. spelling, punctuation, grammar and academic conventions). Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Skills in written communication need work, as blog entries only partially conform to spelling, punctuation and grammar conventions. Information, arguments and evidence are well presented in each blog entry; mostly has clear flow of ideas and arguments. Line of reasoning is easy to follow. Blog entries conform to spelling, punctuation and grammar conventions with some errors, demonstrating solid skills in written communication. Information, arguments and evidence are very well presented in each blog entry; this presentation is logical, clear and well supported by evidence. Blog entries conform to spelling, punctuation and grammar conventions with minor errors, demonstrating well-developed skills in written communication. The presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Excellent flow of coherent information. Blog entries show consistently accurate spelling, punctuation and grammar, demonstrating highly developed skills in written communication. Content, audience and purpose of the blog entry 30% Blog entry content demonstrates no awareness of context, audience and/or purpose of the task, by not addressing its requirements. Selection of layout format, language style and tone are irrelevant and/or inappropriate to the content, audience and purpose of the blog entry. Blog entry content demonstrates limited awareness of context, audience and/or purpose of the task, by only partially addressing its requirements (i.e. consideration of email/letter context has not been undertaken, or all aspects have been considered superficially). Inconsistent and inappropriate layout format, language style and tone. Blog entry demonstrates awareness of context, audience and/or purpose of the task, by adequately addressing its requirements (i.e. all aspects have been considered adequately). Layout format, language style and tone are generally appropriate to the content, audience and purpose of the blog entry. Blog entry demonstrates an advanced and integrated understanding of context, audience and purpose of the task (i.e. all aspects have been considered consistently and in depth). Layout format, language style and tone are appropriate to the content, audience and purpose of the blog entry, although not entirely consistent. Blog entry consistently demonstrates a systematic and critical understanding of context, audience and purpose of the task (i.e. email/letter responses are thoroughly professional and require no edits). The layout format, language style and tone are consistently appropriate and are used skilfully to address the content, purpose and audience of the blog entry. Evidence of research 20% Inadequate research basis. The referenced materials are inappropriate or irrelevant to the task as Research basis is just adequate. The relevance of some of the referenced sources to the task is debatable, as evidenced in Solid research basis. The academic sources identified are generally relevant to the task and appropriate to the discipline, however their use Research basis is strong. The academic sources identified and used to support the discussion in