Big data applications and techniques enable network operators to make use of enormous amounts of network-related data that would otherwise be lost owing to the time and resources necessary to evaluate...

Big data applications and techniques enable network operators to make use of enormous amounts of network-related data that would otherwise be lost owing to the time and resources necessary to evaluate the data efficiently. What data points do you believe a communications firm should look at when trying to figure out how to enhance their network performance? What network activity and performance data points could be relevant for customer service or marketing purposes?